From Truth-Out: If you're among the more than 2 billion people in the world that now uses a smartphone, chances are pretty good you remember your first smartphone. You remember how your life changed when your phone suddenly became connected to the internet and became a tool to find your way around almost anywhere instantaneously, send emails on the go, stay in touch with loved ones 24/7, and answer all your random curiosities.
From Bloomberg: If you pull out your phone to check Twitter while waiting for the light to change, or read e-mails while brushing your teeth, you might be what the American Psychological Association calls a “constant checker.” And chances are, it’s hurting your mental health.
From Adweek: In a world of fake news and alternative facts, The New York Times is asserting the primacy and importance of the truth—and the role independent journalists play in searching for it, and telling it—in a big new brand campaign from Droga5.
Stripped-down TV, print, outdoor, digital and social ads tackle head on the sense of eroding faith in the knowability of the truth, and acknowledge that what’s asserted to be the truth in today’s hostile and oversaturated political media landscape is often just opinion, or even outright lies.
The campaign includes a 30-second spot that will air on the Academy Awards on Feb. 26 (where such ad slots are going for up to $2.5 million). The spot features audio of people debating politics, while on-screen text finishes the sentence “The truth is…” in various ways.