Recent projects

Refreshing site and sound

Continuing brand development for Will Hewett, a change management consultant in Austin, Texas.

Mahler 8th: Symphony of a Thousand

Gustavo Dudamel, music director of the Los Angeles Philharmonic, is conducting a performance of Mahler's 8th Symphony with 1000+ musicians.

Recent posts

A quick guide to type anatomy

Tue, Sep 20, 2016·

From Print Magazine: View the basics of typography letters in the diagrams below and begin your journey to designing letterforms. · Go to A quick guide to type anatomy →

Proofreading marks designers should know

Tue, Sep 20, 2016·

From Steven Heller in Print Magazine: All the proofreading marks you need to know when editing copy for your school journal, yearbook or psychotic manifestos. It’s never too late and never too early to learn your paragraph, em-dash and punctuation marks. They are also particularly artful. · Go to Proofreading marks designers should know →

A Brief History Of Branding

Tue, Sep 20, 2016·
Topics:

From Branding Strategy Insider: Did it all start in the caves of our earliest ancestors and their sign language? Or was it in the Wild West where cowboys ‘branded’ their cattle? Or did Josiah Wedgewood invent the modern concept of branding when he marked his tableware to command a premium in the 17th century? There are many points of view on what defines the origins of branding, but in the widest sense it is as old as we people are, since it serves our human need for connection as well as distinction. And while our thinking about brands and the roles they play has evolved over more recent decades, most elements of them were there all along – they were just not being analyzed or consciously utilized. For instance, from the very early days a branded good has bestowed a certain aura of sophistication or status on its user. It just wasn’t marketed this way then, but rather sold on the merits of its functional superiority. Because most customers were more interested in factual aspects during times when their functional needs weren’t entirely satisfied yet. · Go to A Brief History Of Branding →

John Kotter’s Required Reading

Tue, Sep 20, 2016·

From strategy+business: John Kotter has been the go-to guy on the subject of change leadership longer than most of us have been working. For the past 35 years or so, he has been making the compelling argument that the essential role of leaders lies in their ability to achieve change — to shepherd their organizations to new and better places. The fast-paced and fundamental disruptions caused by advances in digital technologies make his work more relevant than ever. · Go to John Kotter’s Required Reading →

Behind the branding of the Hillary Clinton campaign

Tue, Sep 20, 2016·

From Fast Company: How do you design for more than 100 million Americans? It's the challenge of a lifetime for Original Champions of Design's Jennifer Kinon. · Go to Behind the branding of the Hillary Clinton campaign →

The impact of tone of voice on users

Tue, Sep 20, 2016·

From Neilsen Norman Group: A two-part experiment found that different tones of voice on a website have measurable impacts on users’ perceptions of a brand’s friendliness, trustworthiness, and desirability. Casual, conversational, and enthusiastic tones performed best. · Go to The impact of tone of voice on users →