This post is part 1 of 5 in the series Sample brand strategy process.

Choosing the positive as the focus of inquiry

  • Identify core team. A Project Team forms consisting of members of your organization and Unison consultants. Key stakeholders are identified.
  • Plan process approach. Introduces the Project Team and key stakeholders to the theory and practice behind our process.
  • Develop a preliminary project strategy. Project Team planning covers timing, participation and resources.

Step 2 →