This post is part 3 of 5 in the series Sample brand strategy process.

Envisioning what might be

  • Envision your brand objective — What is the world calling your company to be? Identify the life-giving themes.
  • Understand your brand in the life of the customer identifying the common values, attitude and aspirations. Surface the most compelling rationale to believe in your product or service.
  • Develop provocative propositions — Your dreams meet the target audience to create a grounded vision of the desired future.

Step 4 →