Step 4. Design
Co-constructing what should be
- Channel rediscovered energies to build action plans supporting the new knowledge, environment and opportunities.
- Define the deliverables that match your target audience needs (customer experiences and touchpoints: collateral, Web site, advertising, customer service).
- Design planning and approvals. Develop branding and experience design specifications, a preliminary budget and timeline for design and launch of the new strategy.
- Monitor team progress.
- Customer focus groups test the design concepts.
Step 5 →