Step 4. Design

Co-constructing what should be

• Channel redis­covered energies to build action plans supporting the new knowledge, envi­ronment and opportunities.
• Define the deliv­er­ables that match your target audience needs (customer expe­ri­ences and touch­points: collateral, Web site, adver­tising, customer service).
• Design planning and approvals. Develop branding and expe­rience design spec­i­fi­ca­tions, a prelim­inary budget and timeline for design and launch of the new strategy.
• Monitor team progress.
• Customer focus groups test the design concepts.

Step 5 →