From ChangeThis & Seth Godin: Tribes grow when people recruit other people. That’s how ideas spread as well. They don’t do it for you, of course. They do it for each other. Leadership is the art of giving people a platform for spreading ideas that work. If Fred’s book spreads, then he’s off to a great start. If it doesn’t, he needs a new book. · Go to How to Sell a Book (or Any New Idea) (step 1 is the hard part) →





