You are browsing the archive for April 2010.
From Communication Arts: The Elysian, a newly-opened 60-story uber-luxury hotel and residence in Chicago’s affluent Gold Coast neighborhood has a unique owner-operated model built around delivering remarkable moments. The Chicago office of zig was tasked with bringing the brand promise to life. Knowing that it’s the subtle, unexpected touches that happen during a hotel stay that ultimately make it memorable, zig articulated and personalized the brand experience at every imaginable touchpoint — from the key cards and valet tickets to the faces of the phones. A very special part of the project, The Found Art of Hospitality (the Elysian brand book), was created to bring the hotel to life for investors, stakeholders and employees before the property opened, and for anyone not there to experience it for themselves. It establishes the distinct voice of the property — elegant without being stuffy, approachable and with a touch of wit.
From Stephen Fry in Time: I have met five British Prime Ministers, two American Presidents, Nelson Mandela, Michael Jackson and the Queen. My hour with Steve Jobs certainly made me more nervous than any of those encounters. I know what you are thinking, but it’s the truth. I do believe Jobs to be a truly great figure, one of the small group of innovators who have changed the world. He exists somewhere between showman, perfectionist overseer, visionary, enthusiast and opportunist, and his insistence upon design, detail, finish, quality, ease of use and reliability are a huge part of Apple’s success. Where Ive is quiet, modest and self-effacing, Jobs is confident, assured and open. For some, his personal magnetism is almost of a dangerous, Elmer Gantry kind. They call the charisma emanating from his keynote addresses “Steve’s reality-distortion field.”
From Rosabeth Moss Kanter at Harvard Business Review: Back when Apple was first an entrepreneurial wonder and I was a baby consultant often in Cupertino, I used to think of Apple in baseball analogies. Apple was the Boston Red Sox, exciting and colorful but doomed to be second to IBM’s New York Yankee-like deep pockets and market domination. Not any longer.
From Business Pundit: Nike has aired a new Tiger Woods commercial that’s very different from the standard sports spots. A camera focuses on Woods’ solemn face while the voice of Tiger’s father, Earl, gives the following insight: “Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what you’re thinking was, I want to find out what your feelings are, and did you learn anything?”
From Garr Reynolds: re born to play. Play is how we learn and develop our minds and our bodies, and it’s also how we express ourselves. Play comes naturally to us. I was reminded of this while listening to a cool little jazz gig near the beach in Maui a couple of months ago. I snapped this photo below of a little girl enjoying the simple beauty of that musical moment by dancing happily all by herself.
Thursday, April 8, 2010 · Topics: creativity
To create, a person must
> Have knowledge but forget the knowledge;
> See unexpected connections in things but not have a mental disorder;
> Work hard but spend time doing nothing;
> Create many ideas yet most of them are useless;
> Look at the same thing as everyone else, yet see something different;
> Desire success but learn how to fail;
> Be persistent but not stubborn; and,
> Listen to experts but know how to disregard them.