From Return Customer: With the ever increasing popularity of social media sites such as Facebook and twitter, their potential as valuable marketing tools even for smaller businesses is becoming harder to ignore. More importantly they provide an excellent platform in which to engage with your existing and potential customer base, increasing brand awareness and building a community around your business. If you are already providing an excellent product and fantastic customer service, the effect will bound to be positive, but naturally there is always the chance that you will come across negative feedback at some point which is essential you deal with effectively. · Go to How to use social media to provide better customer service →