Steve Jobs on marketing & identifying your core values

From Garr Reynolds: Steve Jobs had a talent for iden­ti­fying what was important and what was not, and having the courage to toss what he felt was the nonessential. We see this reflected in the Apple line of products and in the Apple retail stores, and we also see it in Apple’s branding and all aspects of their marketing commu­ni­ca­tions. But there was a time when Apple had gotten away from its roots and away from simplicity and clarity, not only in terms of its marketing but in terms of its products too. It took Steve Jobs coming back in 1997 to get the Apple brand back on track after years of neglect. This seven-minute clip below is from an internal presen­tation that Steve gave in Cupertino to his employees not long after he returned to Apple in 1997. If you are even remotely inter­ested in business or in marketing an orga­ni­zation or cause of any kind in which you truly believe, you need to see this short talk. · Go to Steve Jobs on marketing & iden­ti­fying your core values →