From strategy+business: Ronald Heifetz, coauthor, with Marty Linsky and Alexander Grashow, of "The Practice of Adaptive Leadership: Tools and Tactics for Changing Your Organization and the World," introduces a lesson in leadership from "Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand," by Neville Isdell with David Beasley. · Go to Leaders resolve contradiction →