The 3 essential elements of a rock-solid brand: purpose, values and style

From Forty: Research cited in Built to Last (by Jim Collins and Jerry Porras) indi­cates that purpose-driven companies can outperform the general market by a 15 to 1 ratio. There’s a reason your company was founded. There’s a reason why you’re in the industry you’re in. There’s a reason why you’re not working for someone else. You need to dig deep, and find out what those reasons really are. · Go to The 3 essential elements of a rock-solid brand: purpose, values and style →