From FastCompany: Branding is a once useful concept that’s now irrelevant, argues Brian Millar. So try this: Stop talking about your brand for a month.
“Essentially all models are wrong,” said George Pelham-Box, one of the most influential statisticians of the 20th century, “but some of them are useful.” Let’s remember that branding is only a model of the way that consumers think about products and services, so by definition, it’s wrong. But that doesn’t mean it’s not useful — so long as we don’t get carried away by imagining it’s the truth. · Go to Branding talk isn’t helping your company. Here’s what should replace it →
