From DesignModo: The fascination with the concept of color draws its origins from the Classical Greece time period, when scientist and philosopher Aristotle developed the first known color theory scheme. He was also among the first to compare colors to music, in order to produce definitions for conceptual logic and believed that they were sent from the heavens as rays: “in a sense, light makes potential colors into actual colors”. He identified four colors as corresponding to the basic natural elements: earth, air, water and fire.
Source: http://designmodo.com/color-psychology/#ixzz1z3otneBn · Go to Color psychology in identity and branding →
