GM’s Steve Girsky on renewed customer focus, overcapacity and the Volt

From Knowledge@Wharton: Stephen J. Girsky, vice chairman of General Motors, says the company has a new emphasis on the customer even as it faces such chal­lenges as industry-wide over­ca­pacity, strong compe­tition from rivals both in the U.S. and Europe, and slower-than-expected sales of the Volt. Wharton management professor John Paul MacDuffie asked Girsky to talk about these issues and others shortly before Girsky’s presen­tation at the recent Wharton Lead­ership Conference. · Go to GM’s Steve Girsky on renewed customer focus, over­ca­pacity and the Volt →