Design

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What every business needs explains the role designers and designing can play in problem-solving. Produced by AIGA

download businessneeds.pdf, 100KB

Why do you design? outlines the role of design in business strategy. It seeks a common framework for why design adds value to clients’ interests. It defines the power of design — “design” as it is becoming “Design,” a larger concept that includes strategy as well as artifacts across a variety of disciplines. Produced by AIGA

download designingprocess.pdf, 68KB