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From The Content Strategist: Two bombshells hit the marketing world this past week: First, Facebook announced they’re going to restrict brand reach on the social network even further than they had been in the past by punishing self-promotional brands. Then, Forrester Research released a comprehensive report that concluded brands are pretty much wasting their money on Facebook and Twitter.
From Knowledge @ Wharton: Innovation has become a buzzword in business today, as new-product sales advantages so often flow from new designs or features. Think mobile phones, tablets, or even autos. But apart from product or service leaps, can innovation in the way a company conducts business give it a leg up? Research from Wharton management professor Raffi Amit and co-author Christoph Zott, a professor at IESE Business School in Barcelona, Spain, suggests that it can. In this Knowledge@Wharton interview, Amit covers the highlights of a research paper titled, “Business Model Innovation: Creating Value in Times of Change.” The authors note: “Business model innovation … relies on recombining the existing resources of a firm and its partners, and it does not require significant investments in R&D.”
From Print Magazine: One of the most common questions we field at Print is what the heck typography’s various terms all mean. We called in Denise Bosler, author of Mastering Type: The Essential Guide to Typography for Print and Web Design, to serve as our official translator. Here, Denise shares a selection from her book breaking it all down
From Design Shack: Do you need to think about empathy when you design? (The answer is yes.) It may seem like a pretty common sense answer, but too often we get caught up in the design and message and not the user.
Who are you creating the design for? How will they connect with it? That’s where empathy comes in. Thinking about it from the start of the process can help you put together an even more successful project.
From Big Think: Best-selling author Steven Kotler recently visited Big Think to discuss the optimization of consciousness through flow states, a key topic in his recently published book, The Rise of Superman. The best way to describe a flow state is to use the example of practically every action movie released since The Matrix. Experiencing flow is similar to being in “bullet time.” Like Keanu Reeves’ Neo (though certainly not on his level), a person in flow obtains the ability to keenly hone their focus on the task at hand so that everything else disappears.
From Contently: “One day soon, native advertising may be recalled as a quaint evolutionary step, as brands are increasingly comfortable simply reaching an audience themselves.”
So says the cover story in the most recent edition of the Columbia Journalism Review. What it implies is significant. Are brands really just a step away from bypassing publishers to connect with audiences on their own? Is that the next phase in content marketing’s hastening evolution?
From Shane Snow at Contently: I dedicated a chapter of Smartcuts to the science of failure, and the balance that the world’s most successful people and companies manage to achieve between taking important risks and minimizing the odds of catastrophe. One thing that struck me from the academic research on the subject was how we humans tend to explain our successes and failures in ways that allow us to live with ourselves afterward. We distort reality—tell ourselves what we want to hear—and that gets in the way of our progress.