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Wednesday, March 5, 2014 · Topics: customer-experience
From Knowledge@Wharton: Delta Air Lines’ decision to base frequent flyer rewards on dollars spent rather than miles traveled makes good business sense and is long overdue, says Wharton marketing professor Peter Fader.
From Big Think: We all dream of mastering a skill like a pro—to skate like an Olympian, sing like an Idol, or go to the hoop “like Mike.” What if we could learn to see how an artist sees? “It’s so important to move through the world with this kind of wonder,” artist Bo Bartlett says of putting on an artist’s eyes in SEE: An Art Road Trip. “It all passes so fast.” Directed by Bartlett with his wife and fellow artist Betsy Eby and filmmaker Glenn Holsten, SEE challenges and inspires us to see the world through an artist’s eyes not necessarily in hopes of making art but, more importantly, in hopes of our appreciating the beauty that rushes past us and our high-speed everyday lives. Part road trip, part art history lesson, and part existential drama, SEE at all times conveys a vision of a more aware, more visually activated life that most of us only dream of but can finally experience, if only fleetingly, through these pros’ eyes.
From Pamela Druckerman in NY Times: The existing literature treats the 40s as transitional. Victor Hugo supposedly called 40 “the old age of youth.” In Paris, it’s when waiters start calling you “Madame” without an ironic wink. The conventional wisdom is that you’re still reasonably young, but that everything is declining: health, fertility, the certainty that you will one day read “Hamlet” and know how to cook leeks. Among my peers there’s a now-or-never mood: We still have time for a second act, but we’d better get moving on it.
I think the biggest transition of the 40s is realizing that we’ve actually, improbably, managed to learn and grow a bit. In another 10 years, our 40-something revelations will no doubt seem naïve (“Ants can see molecules!” a man told me in college).
But for now, to cement our small gains, here are some things we know today that we didn’t know a decade ago:
AIGA, the American Institute of Graphic Arts, is celebrating its centennial year in 2014. 100 Years of Design, a microsite made by interactive studio Second Story (part of SapientNitro) launched on January 21st, AIGA’s 100th birthday. The site highlights the intersections of design and society through exemplary works from the AIGA Design Archives, interviews with living masters, quotes from leading designers and significant moments from the organization’s history. Together, these elements form a narrative about the impact of design; how it connects, delights, influences and assists us.
From Knowledge@Wharton: As makers of our own destiny, we like to think that our choices are endless. And if we stay on track, we believe we should accomplish our goals. However, the way we frame our choices can make a huge impact on how persistent we are on our chosen path.
Wharton marketing professor Rom Y. Schrift and Jeffrey R. Parker, a marketing professor at Georgia State University, figured out that introducing the option of doing absolutely nothing into a choice set will actually help us persevere to reach our objective. Their observations on the nuances of choice architecture are outlined in the forthcoming paper, “Staying the Course: The Option of Doing Nothing and Its Impact on Postchoice Persistence,” to be published in the journal Psychological Science.
From strategy+business: Forget the monolithic change management programs and focus on the elements of your culture that drive performance.
From Big Think: The greatest enemy we face — one that is indeed greater than any external threat — is the uncontrolled mind. This is the wisdom of the Buddhist master Shantideva, author of the 700 AD Sanskrit text Bodhisattvacharyāvatāra, or Guide to the Bodhisattva Way of Life.
What is the uncontrolled mind? It is the mental habit that makes you timid when it comes to dealing with certain difficult situations and also allows oppressive and frustrated feelings to build up inside you. As a result, you might “freak out” or “blow up,” becoming your own worst enemy.
This compilation is based on Apple’s ’30 years of Macintosh innovation’ timeline created for the Mac’s 30th anniversary. Remember “for the first time in history a personal computer has been classified as a weapon by the U.S. government. With the power to perform over one billion calculations per second, the Pentagon wants to insure that the […] · Watch video →