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From 9to5 Mac: Apple’s public relations department is probably the best in the world — certainly more impressive at shaping and controlling the discussion of its products than any other technology company. Before customers get their first chance to see or touch a new Apple product, the company has carefully orchestrated almost every one of its public appearances: controlled leaks and advance briefings for favored writers, an invite-only media debut, and a special early review process for a group of pre-screened, known-positive writers. Nothing is left to chance, and in the rare case where Apple doesn’t control the initial message, it remedies that by using proxies to deliver carefully crafted, off-the-record responses.
From The Atlantic: “When scientists have studied procrastination, they’ve typically focused on how people are miserable at weighing costs and benefits across time. … In the last few years, however, scientists have begun to think that procrastination might have less to do with time than emotion.” As one researcher says, “To tell the chronic procrastinator to just do it would be like saying to a clinically depressed person, cheer up.”
From This is Colossal: In 1692 an artist known only as “A. Boogert” sat down to write a book in Dutch about mixing watercolors. Not only would he begin the book with a bit about the use of color in painting, but would go on to explain how to create certain hues and change the tone by adding one, two, or three parts of water. The premise sounds simple enough, but the final product is almost unfathomable in its detail and scope.
From Change This: Why does society tend to work in opposition to we if we is clearly a superior strategy? Why don’t human beings make stronger moves to get past me … ? Because psychologically and historically, me is a durable way to survive and succeed. Politics and business are competitive and capitalistic. Head-to-head, me appears to be the most viable strategy. But perception isn’t reality.
Social science and history expose me as a less steady way to survive, and a fragile way to thrive. And when me leaves work and goes home, stakes can get even higher. Emotions are closer to the surface. Love is deeper. Commitments are stronger. Me collapses entirely as a carryover strategy from boardrooms to living rooms.”
From Big Think: Dan Harris is a self-described “fidgety and skeptical news anchor” who would probably be the last person you’d expect to buy into the hocus pocus of supposed new age wellness. But after suffering a live, on-air panic attack on “Good Morning America,” the ABC News correspondent took up meditation not because he was in search of a magical solution, but rather because of the overwhelming scientific evidence that it just works.
From Yoast: Testimonials are powerful in creating trust, and not just for online shops. The same actually goes for sales. Research has found that positive reviews can significantly increase sales. In fact, testimonials have been found to be a more important cue for judging the trustworthiness of an online store than the actual overall reputation of that store. But obviously you can’t just slap on some glorifying texts on your site. Your testimonials will have to earn the trust they’ll evoke in your site’s visitors.