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What can we learn about thinking differently from studying Apple’s 1997 Think Different advertising campaign?

This post is part 7 of 11 in the series Remem­bering Steve Jobs.

From Think Differ­ently!: Dr. Lauchlan Mack­innon has been thinking about 12 different ways that we can think differ­ently. And the beauty is, in Apple’s 1997 poem and tele­vision campaign, we can see virtually all of them. The spot features Albert Einstein, Bob Dylan, Martin Luther King, Jr., Richard Branson, John Lennon, Buck­minster Fuller, Thomas Edison, Muhammad Ali, Ted Turner, Maria Callas, Mahatma Gandhi, Amelia Earhart, Alfred Hitchcock, Martha Graham, Jim Henson (with Kermit the Frog), Frank Lloyd Wright and Pablo Picasso and a little girl. · Go to What can we learn about thinking differ­ently from studying Apple’s 1997 Think Different adver­tising campaign? →