The Leadership Project is one of more than 150 groups at this activity-filled parish. Our challenge: improve the visibility of the group while beginning to determine the strategy and design.
From The Center brings artists into the schools for assemblies, workshops, and residencies. The re-branding efforts included a direct mail catalog, Web site, fundraising collateral and prototypes for study guides. In 2002, re-branding of the Showcase preview event resulted in a 30% increase in attendance.