marketing-management projects
Brand strategy for move to Disney Hall
Client: Los Angeles Master Chorale
The Master Chorale moves into its new home at Walt Disney Concert Hall in November 2003, increasing performances by 70%. · Read more →
A unified brand design for MTT
Client: San Francisco Symphony
Unify the company’s design based on Michael Tilson Thomas’ core values — entertain, challenge, reaffirm. Highlight individual orchestra members and their relationship to the music performed. Develop a collaboration with all design firms working with the symphony. · Read more →
Combined fundraising and sales strategy
Client: Baltimore Symphony Orchestra
Maryland’s leading arts organization had survived a 22-week musicians’ strike in 1988–89, the longest in American symphony history. Sales were slow in recovering; state funding to the company was to be cut by $1 million in 1992; new income initiatives were needed to fill these gaps. · Read more →
Combining fundraising, sales and public relations
Client: The Washington Opera
The opera’s internal systems could not support the growing success of the product on stage. The annual fund was administered by a volunteer guild. · Read more →
