Bookmarks
Sharing the resources Paul collects. Bookmarks can also be found at pinboard.in/u:unison
The key to content marketing (and business): Be less self-centered
Thursday, May 17, 2012 · Topics: brand-strategy, customer-experience
From FastCompany: Shane Snow, founder of Contently, says to win at business, brands need to make content, and make it about their audience. · Go to The key to content marketing (and business): Be less self-centered →
Perfecting the art of the ask
Thursday, May 17, 2012 · Topics: entrepreneurship, persuasion
From FastCompany: Every day is a negotiation for an entrepreneur. Whether advancing a cause, making a request, or persuading others of the merits of our view, negotiating for what we want–often and effectively–is a survival technique for a business owner. We can use it to go after what we want, to create options where there were previously none, and we can use it to defend what is ours and what we need. Perhaps the best news of all, this is a skill that can be learned. · Go to Perfecting the art of the ask →
How to turn audiences into activists: 5 lessons in social engagement
Thursday, May 17, 2012 · Topics: cause-related-marketing, complexity, social-networks
From FastCompany: As the water crisis documentary Last Call at the Oasis opens, Participant Media executives Christopher Gebhardt and Chad Boettcher explain how they use social media to turn complex, overwhelming issues into hope and action. · Go to How to turn audiences into activists: 5 lessons in social engagement →
Why your company needs a Chief Collaboration Officer
Thursday, May 17, 2012 · Topics: collaboration, teams-high-impact
From FastCompany: Collaboration. Everyone talks about it, but only a few know how to do it well. Here’s Motley Fool’s chief collaboration officer on best practices for working together better. · Go to Why your company needs a Chief Collaboration Officer →
Do you speak Texan?
Thursday, May 17, 2012 · Topics: language, texas, univ-texas, writing
From University of Texas: With its sprawling pastures, gleaming skylines and rugged hills, the Lone Star State looms large in American culture. Just the word Texas evokes images of rootin’ tootin’ cowboys in 10-gallon hats shouting “howdy y’all!” Venture into a honky tonk or a rural Texas town, and you’re likely to find more slow-talking cowpokes than you can shake a stick at. Yet researchers at The University of Texas at Austin have found Texanisms like “might could” and “down yonder” are dissipating, especially among young city slickers. · Go to Do you speak Texan? →
The 100 most creative people in business 2012
Thursday, May 17, 2012 · Topics: creativity, innovation
Fast Company’s annual celebration of business innovators who dare to think differently. They’re the ones taking risks and discovering surprising new solutions to old problems. This year, they tell you exactly how they do what they do. · Go to The 100 most creative people in business 2012 →
The creative benefits of exploring the uncomfortable
Thursday, May 17, 2012 · Topics: creativity, emotional-intelligence, personal-mastery
From FastCompany: How one agency’s enforced No-Meeting Zone made one creative think outside her comfort zone. · Go to The creative benefits of exploring the uncomfortable →
Infographic confirms it: Advertising people are not normal
Thursday, May 17, 2012 · Topics: advertising, creativity
From FastCompany: A new study shows: Ad people love advertising and social media. Other people, less so. Also, ad people are more likely to behave badly at office parties. · Go to Infographic confirms it: Advertising people are not normal →
