Bookmarks
Sharing the resources Paul collects. Bookmarks can also be found at pinboard.in/u:unison
Digging into ‘customer-centricity:’ what is the defining feature of a ‘customer-centric’ company?
Tuesday, April 24, 2012 · Topics: brand-strategy, customer-experience
From Maz Iqbal at Customer Think: Customer-centricity is at least as vague a term as CRM and CEM. Is it a strategy? A state of mind? A loyal relationship? Personally, I’ve defined “being customer-centric” as delivering value that customers care about. The end results should be more loyal customers. But it’s not quite that simple. How do we explain the success of Ryanair, which offers a low-cost service, gets lots of travelers and makes money, but can hardly be said to have raving fans?“ · Go to Digging into ‘customer-centricity:’ what is the defining feature of a ‘customer-centric’ company? →
The difference between inside-out and outside-in thinking
Tuesday, April 24, 2012 · Topics: customer-experience
From Customer Think: Comparison of organizational thinking in the Industrial/Information Age and the Customer Age · Go to The difference between inside-out and outside-in thinking →
Customer data management: 7 best practices to get more value from your CRM investment
Tuesday, April 24, 2012 · Topics: customer-experience, customer-relationship-management
From Customer Think: Organizations embark on CRM implementations with an objective to improve organization efficiency and effectiveness in connecting to their customers. However, most of CRM implementations fail to achieve the desired ROI. Among all the reasons highlighted, customer data issues stand out. The more effective CRM implementations that have delivered the desired ROI have made a focused effort on customer data integrity. · Go to Customer data management: 7 best practices to get more value from your CRM investment →
Increase traffic with the Pinterest social network
Saturday, April 21, 2012 · Topics: pinterest, social-media
From DreamGrow: Based on the accumulated data of Shareaholic, Pinterest has already surpassed Google+ in terms of referral traffic as of January 2012 and has been ranked as the 3rd largest social network right after Facebook and Twitter. Statistics has it that Pinterest accounts for around 1.05% of all the referral traffic in the web. With the aim to increase traffic with the Pinterest social network, the majority of online marketers and bloggers opted for Pinterest as one of their preferred referral traffic providers. And what’s great about this is that the referral traffic stream coming from Pinterest doesn’t seem to slow down. · Go to Increase traffic with the Pinterest social network →
Increase traffic with the Pinterest social network
Saturday, April 21, 2012 · Topics: pinterest, social-media
From DreamGrow: Based on the accumulated data of Shareaholic, Pinterest has already surpassed Google+ in terms of referral traffic as of January 2012 and has been ranked as the 3rd largest social network right after Facebook and Twitter. Statistics has it that Pinterest accounts for around 1.05% of all the referral traffic in the web. With the aim to increase traffic with the Pinterest social network, the majority of online marketers and bloggers opted for Pinterest as one of their preferred referral traffic providers. And what’s great about this is that the referral traffic stream coming from Pinterest doesn’t seem to slow down. · Go to Increase traffic with the Pinterest social network →
Business Model You: A one-page method for reinventing your career
Saturday, April 21, 2012 · Topics: entrepreneurship, job-change, life-purpose
We’re a community of professionals who collaborated on a book that teaches simple, powerful ways to define and reinvent “personal business models.” Our key tool is the single-page Business Model Canvas, the subject of Business Model Generation, the global bestseller created by Alexander Osterwalder, Yves Pigneur, Alan Smith, Patrick Van der Pijl, and Tim Clark, all founding members of this Forum. Members enjoy access to blank Canvases, Forum discussions, and all other materials on the BMY site, plus the ability to find like-minded colleagues among our 1,200 + members. · Go to Business Model You: A one-page method for reinventing your career →
Purposeful acquisition
Saturday, April 21, 2012 · Topics: arts-marketing, marketing-strategy, prospecting
From Chad Bauman: Healthy arts organizations have equally robust campaigns focused on new acquisition and retention, and increasingly we are focusing on improving the overall lifetime value of our customers. For those with retention problems, I would still advise spending a majority of your resources reducing attrition before launching costly acquisition campaigns. There is nothing worse than spending a significant amount of resources enticing new patrons in the front door while your current customer base runs out the back door. And from a financial perspective, that is one of the easiest ways to sink the ship.
That said, if attrition and renewal rates are within the range of industry standards, more than likely it is time to concentrate on acquisition. Here are a couple of thoughts. · Go to Purposeful acquisition →
The 20 brand archetypes
Saturday, April 21, 2012 · Topics: archetypes, branding, storytelling
From Forty: Brands are a basic human social concept, and that the same patterns and ideas tend to repeat themselves over time, such that what we now consider “brands” are roughly equivalent to archetypal characters in literature, religion, folklore, mythology, etc. They’re a way for us to understand ourselves and affiliate with others, and by associating them with those common themes and characters, we can better understand how consumers connect with brands. · Go to The 20 brand archetypes →
