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20 09, 2016

A Brief History Of Branding

Tue, Sep 20, 2016|Filed in: Bookmarks|Topics: |Comments Off on A Brief History Of Branding

From Branding Strategy Insider: Did it all start in the caves of our earliest ancestors and their sign language? Or was it in the Wild West where cowboys ‘branded’ their cattle? Or did Josiah Wedgewood invent the modern concept of branding when he marked his tableware to command a premium in the 17th century? There are many points of view on what defines the origins of branding, but in the widest sense it is as old as we people are, since it serves our human need for connection as well as distinction. And while our thinking about brands and the roles they play has evolved over more recent decades, most elements of them were there all along – they were just not being analyzed or consciously utilized. For instance, from the very early days a branded good has bestowed a certain aura of sophistication or status on its user. It just wasn’t marketed this way then, but rather sold on the merits of its functional superiority. Because most customers were more interested in factual aspects during times when their functional needs weren’t entirely satisfied yet. · Go to A Brief History Of Branding →

20 09, 2016

John Kotter’s Required Reading

Tue, Sep 20, 2016|Filed in: Bookmarks|Topics: , |Comments Off on John Kotter’s Required Reading

From strategy+business: John Kotter has been the go-to guy on the subject of change leadership longer than most of us have been working. For the past 35 years or so, he has been making the compelling argument that the essential role of leaders lies in their ability to achieve change — to shepherd their organizations to new and better places. The fast-paced and fundamental disruptions caused by advances in digital technologies make his work more relevant than ever. · Go to John Kotter’s Required Reading →

20 09, 2016

The impact of tone of voice on users

Tue, Sep 20, 2016|Filed in: Bookmarks|Topics: , |Comments Off on The impact of tone of voice on users

From Neilsen Norman Group: A two-part experiment found that different tones of voice on a website have measurable impacts on users’ perceptions of a brand’s friendliness, trustworthiness, and desirability. Casual, conversational, and enthusiastic tones performed best. · Go to The impact of tone of voice on users →

20 09, 2016

Hollywood’s ‘Moneyball’ moment: Why entertainment leaders need big data now

Tue, Sep 20, 2016|Filed in: Bookmarks|Topics: |Comments Off on Hollywood’s ‘Moneyball’ moment: Why entertainment leaders need big data now

From Change This: For nearly a century, industry executives have relied on the same script: use industry experience and gut feel to pick the right products; sell these products to customers in a series of staggered release windows; and hope to win by creating blockbusters. For movies, this meant first selling high-priced tickets for single viewings of films in the theaters; then selling DVDs three months later that could be watched repeatedly at home; and then, six months to two years after that, licensing films to cable TV, where they could seemingly be watched for free. This method of selling content wasn’t arbitrary. In an analog world it represented the most profitable way of make money from consumers who placed very different values on the movie.

In recent years, however, a perfect storm of technological change has hit the entertainment industries. It involves the convergence of user-generated content, long-tail markets, and digital piracy, and it has diminished the profitability of the industries’ traditional business model.” · Go to Hollywood’s ‘Moneyball’ moment: Why entertainment leaders need big data now →

20 09, 2016

The 40 best Google fonts

Tue, Sep 20, 2016|Filed in: Bookmarks|Topics: , , , |Comments Off on The 40 best Google fonts

From Typewolf: These are the 40 best free web fonts available on Google Fonts, in my humble opinion. They are all open-source and 100% free for commercial use. This collection focuses on typeface families from reputable type designers and foundries that contain multiple weights and styles. I’m purposefully avoiding single-weight display faces as they have limited usefulness in real-world design projects. · Go to The 40 best Google fonts →

20 09, 2016

When and how to create customer journey maps

Tue, Sep 20, 2016|Filed in: Bookmarks|Topics: , |Comments Off on When and how to create customer journey maps

From Nielsen Norman Group: Journey maps combine two powerful instruments—storytelling and visualization—in order to help teams understand and address customer needs. While maps take a wide variety of forms depending on context and business goals, certain elements are generally included, and there are underlying guidelines to follow that help them be the most successful. · Go to When and how to create customer journey maps →

20 09, 2016

Design thinking 101

Tue, Sep 20, 2016|Filed in: Bookmarks|Topics: , |Comments Off on Design thinking 101

From Nielsen Norman Group: What is design thinking and why should companies care? History and background plus a quick overview and visualization of 6 phases of the design thinking process. Approaching problem solving with a hands-on, user-centric mindset leads to innovation, and innovation can lead to differentiation and a competitive advantage. · Go to Design thinking 101 →

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