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7 07, 2016

Startups as human systems: Startup communication

Thu, Jul 7, 2016|Topics: , , , |

From Ed Batista: I conducted a workshop with the team at a startup here in the Bay Area on a range of topics related to interpersonal and group dynamics. While the title was simply Startup Communication, a theme woven throughout the day was the idea of startups as human systems, emphasizing both the complexity of the organizational culture and the critical importance of communication, feedback, and relationships in this setting. A condensed version of my deck is above, and I've added a number of links to other posts that explore in greater depth the ideas we discussed in the workshop. (Note that you have to download the deck from Slideshare in order to access those links.) · Go to Startups as human systems: Startup communication →

5 07, 2016

Julia Galef: Why you think you’re right — even if you’re wrong

Tue, Jul 5, 2016|Topics: , |

From TED: Perspective is everything, especially when it comes to examining your beliefs. Are you a soldier, prone to defending your viewpoint at all costs — or a scout, spurred by curiosity? Julia Galef examines the motivations behind these two mindsets and how they shape the way we interpret information, interweaved with a compelling history lesson from 19th-century France. When your steadfast opinions are tested, Galef asks: "What do you most yearn for? Do you yearn to defend your own beliefs or do you yearn to see the world as clearly as you possibly can?" · Go to Julia Galef: Why you think you’re right — even if you’re wrong →

5 07, 2016

Three keys to great content marketing design, according to The New York Times

Tue, Jul 5, 2016|Topics: , , |

From The Content Strategist: Rachel Gogel is not a fan of the term “visual storytelling.” To her, it doesn’t capture the unique challenges designers face when telling a brand’s story.

Gogel, the creative director for The New York Times’s T Brand Studio, is, of course, an expert visual storyteller herself, helping companies tell their stories through native advertisements. “As people, we are storytellers,” she explained. “The question is, how do we use visuals to influence emotion, to get an audience to view your images, to stay and eventually come back?”

The main goal at the T Brand Studio is to turn brand initiatives into a narrative with the same caliber of reporting as the traditional editorial work produced by The New York Times. · Go to Three keys to great content marketing design, according to The New York Times →

5 07, 2016

Infographic: The six types of millennials

Tue, Jul 5, 2016|Topics: , , |

From The Content Strategist: There are marketers out there who would sell their vital organs if it meant they could get inside a millennial’s brain. But therein lies the problem—some marketers see everyone born between 1980 and 2000 as the same person. We’re not. There are so many different ways to be a hipster. Sure, a lot of us have skinny bikes and skinny jeans and abstract job titles at companies that lose money, but when you get to know us, you’ll see there’s really more than one stereotype that sums us up. Specifically, there are six. · Go to Infographic: The six types of millennials →

5 07, 2016

Stop branding and start activating

Tue, Jul 5, 2016|Topics: , |

From ChangeThis: Marketers don't generate demand. Great companies spend their time understanding what and where latent demand exists and build the products, services, and user experiences that connect to that demand. They delve into their founding principles and develop, invent, or innovate goods and services specifically driven and defined by those principles. Don’t misinterpret this effort. It’s not a matter of chasing market opportunity. It’s as much an inward journey as it is recognition of the current state of any given market. This is where the mental shift is happening among great companies that are attracting incredibly loyal customer bases. They are thinking about markets and the competitive environment they reside in terms of user experience design. · Go to Stop branding and start activating →

5 07, 2016

The sweet spot of purpose: A three-legged stool for productivity and success

Tue, Jul 5, 2016|Topics: , , |

From ChangeThis: The importance of purpose on the lives of employees, and for the betterment of society, has become table stakes. Indeed, the individuals that make up the organization are its most important advantage. · Go to The sweet spot of purpose: A three-legged stool for productivity and success →

5 07, 2016

Positive instruction in music studios: Introducing a new model for teaching studio music in schools based upon positive psychology

Tue, Jul 5, 2016|Topics: , |

This practice paper explores the intersection of school studio-music pedagogy and positive psychology in order to enhance students’ learning and engagement. The paper has a practitioner focus and puts forward a new model of studio teaching, the Positive Instruction in Music Studios (PIMS) model that guides teachers through four key positive psychology processes that can be used in a music lesson: positive priming, strengths spotting, positive pause, and process praise. The model provides a new, positively oriented approach to studio-music pedagogy that can be integrated into specific methods-based programs to enhance student learning and engagement. · Go to Positive instruction in music studios: Introducing a new model for teaching studio music in schools based upon positive psychology →

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