Since the passing of Steve Jobs, I've been wondering, what does it take to be extraordinary? Extraordinary may be easier to achieve when the focus is creating and delivering products that delight customers. Two former Apple employees give us a glimpse into creating extraordinary products.
Steve Jobs narrates the first Think Different commercial "Here's to the Crazy Ones." It never aired.
On YouTube: Apple's Think Different advertising campaign, "Here's to the Crazy Ones," narrated by Richard Dreyfus. The campaign ran from 1997–2002.
What can we learn about thinking differently from studying Apple’s 1997 Think Different advertising campaign?
From Think Differently!: Dr. Lauchlan Mackinnon has been thinking about 12 different ways that we can think differently. And the beauty is, in Apple’s 1997 poem and television campaign, we can see virtually all of them. The spot features Albert Einstein, Bob Dylan, Martin Luther King, Jr., Richard Branson, John Lennon, Buckminster Fuller, Thomas Edison, Muhammad Ali, Ted Turner, Maria Callas, Mahatma Gandhi, Amelia Earhart, Alfred Hitchcock, Martha Graham, Jim Henson (with Kermit the Frog), Frank Lloyd Wright and Pablo Picasso and a little girl.