Unison consultants partner with you to transform your community. Our customer-focused approach helps you create breakthrough experiences in your market.
We help you create customer experiences that align with your company’s vision (business strategy) and your customers’ experience (the brand). And we help you design customer communications that get through the increasing media clutter and speak with simplicity and clarity.
Most companies want to put the customer at the center of their business strategy and implementation. They want to be more innovative in identifying and meeting customer needs. And they want to be better at putting that innovation into action. But in practice companies find it hard to do.
As you begin working in unison, you start to create a virtuous cycle. Customer insight drives business direction, drives organizational change, drives new forms of customer motivation, and so on.
A successful living system needs two main elements — a clear identity and adaptability. Clear identity means creating and maintaining a wholeness within which all the parts are aligned. Adaptability means the capacity to pick up feedback from inside and outside and respond appropriately. We can help you bring the whole together — uniting customers and partners outside your organization while engaging everyone inside your organization across departmental boundaries. And we help manage the change that comes as you align what you say with what you do.
Creating a collaborative culture requires changing the conversations by which people interact and the structures that shape these interactions. Collaboration improves as people shift their mind-set (or mental models) from one of control to one of learning.
By listening to understand your customer's deepest desires, you have the opportunity to do truly amazing things worth talking about. Developing a deep awareness of who you are and how you fit into your customer's world brings a sense of identity and a clarity of intentions to your operations and communications. This combination achieves powerful results across multiple bottom lines.
We’ve tailored our services for small and mid-size companies — especially clients with multiple stakeholder groups or clients with creative and technology services coming from inside and outside the company.