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From FastCompany: For decades, companies have made you feel inadequate in order to get you to buy things. In an excerpt from his new book Story Wars Jonah Sachs traces the history of the growing field of marketing products in ways that make us better people and the world a better place.
From Creativity Online: Andy Hertzfeld, one of the original members of the design/engineering team that created the Macintosh, recently posted this Apple ad footage on his Google+ account that never made it to air. According to his post, the spot was created by Chiat/Day in the fall of 1983, before the debut of the now iconic “1984” spot. He says the ad never made it on air “because Apple deemed it too self-congratulatory,” but the footage was included in promo materials that were sent to dealers. Hertzfeld is currently a software engineer at Google.
From Taschen Books: Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the “Big Idea.” At the height of American consumerism magazines were flooded with clever campaigns selling everything from girdles to guns. These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes Mad Men era. Also included is a wide range of significant advertising campaigns from both eras, giving insight into the zeitgeist of the period. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands.
From Ken Segall in Fast Company: More brains don’t necessarily lead to better ideas. When it came to leading meetings, Jobs had no qualms about tossing the least necessary person out of the room.
From FastCompany: A new study shows: Ad people love advertising and social media. Other people, less so. Also, ad people are more likely to behave badly at office parties.
From ChangeThis: For those who work in advertising, simply being fascinated with the future isn’t enough. We have to glean insight from it and process it and wrap it up in a bright shiny message that sells this incrementally better future to the rest of the human race (or, at the very least, our target market), brought to you on behalf of Brand X.
Of course this has never been an easy task. But today, for a number of reasons, advertising the future, and the future of advertising are more difficult and complicated propositions than ever. Because today, not only do advertising people have to fully understand and market the past, present and future of their brands, more than ever they must have a thorough grasp of the seemingly infinite changes that are shaping the future of their industry. This includes everything from the rapidly evolving media landscape to the constant emergence of new messaging delivery vehicles to the very ways in which creative and strategic ideas are developed, shared and created anew.