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From FastCompany: It’s risky to “Think Different” and choose a movie title of varying font cases; especially one that makes searching the web ten times harder, even if your movie features a celebrity actor playing one of America’s best-known entrepreneurs.
But, borrowing from veteran ad man Ken Segall’s now-famous iMac branding with the small “i” standing for internet/i/individual, director Joshua Michael Stern and his producers somehow selected jOBS as the title of their bio-drama of Apple cofounder and longtime CEO Steve Jobs, starring Ashton Kutcher as Jobs and soon to premiere at the 2013 Sundance Film Festival.
From Branding Strategy Insider: Pricing strategy is one of the most important marketing decisions. Here’s a little history on how we thought about pricing in the early days of the Mac which may help marketers understand how Apple might be thinking about pricing in the post-PC era.
From brandchannel: After Sandy, even Apple is giving to the Big Apple. The Cupertino, CA-based tech giant is giving generously to New York City and Northeast residents who were hard hit by Hurricane Sandy, as reported by 9to5Mac: “We just got the above email via an Apple employee from CEO Tim Cook showing the Cupertino company is looking after those on the other coast of the U.S. Apple will donate $2.5 million to the Red Cross to benefit Hurricane Sandy victims.”
The donation comes on top of an iTunes page for the Red Cross, where 100% of value is passed on to relief efforts. Apple’s recent link on their homepage that directs traffic to the Red Cross iTunes page is a major move as their site garners close to 35 million unique visitors monthly, placing it #23 in Compete’s popularity rank of websites. “It’s a prime bit of real-estate and it’s nice to see one of the five major links on the page go to relief in the wake of Sandy’s devastation of the eastern seaboard,” notes TheNextWeb.
From FastCompany: As if the release of the new iPhone 5 weren’t enough to jolt smartphone users of the world into action, Apple preceded its debut with an operating system upgrade. iOS6, unveiled two days before the slimmer and longer iPhone 5, left consumers and the media polarized. But one update everyone seemed to agree on was the subpar functionality of the new Apple Maps application.
From Big Think: According to Steve Carlotti, CEO of The Cambridge Group, Apple’s success is due to the company’s ability to “close the gap between the current product that’s bought and the ideal product that the consumer would like to use,” a concept known as latent demand.
From Brand Channel: As iPhone 5 fever is upon us, it’s hard not to think of The Jetsons. The series debuted in 1962, but its creators vision of video phones (as well as tanning beds and robot vacuums) seemed pretty far down the line. After all, the series was set in the year 2062, but who knew the video phone would be so ingrained in our lives 50 years ahead of that schedule.
From FastCompany: Steve Jobs didn’t start Apple because he loved technology. This excerpt from “So Good They Can’t Ignore You” tells the much messier story behind the old saying, “do what you love.”