From Science News: Individual human brain cells can be savvy shoppers, tuning their behavior to precisely reflect the worth of a candy bar, finds a study published January 5 in The Journal of Neuroscience. Understanding how these bean-counting neurons operate may help scientists get a better idea of how the brain assigns value to objects.
“Your brain doesn’t work as well as you think it does, says psychologist Christopher Chabris, author of The Invisible Gorilla. In his Big Think interview, the Gorillas in Our Midst researcher explains that “there’s a whole category of intuitions that are actually systematically wrong in very dangerous ways.” Particular offenders, he says, are the intuitions we have about how our own minds work. Chabris warns that we tend to be seduced by others’ self confidence, whether they are forecasting the stock markets or the weather, and we tend to assign undue confidence to our own memories — especially intense recollections of traumatic events. The bottom line, according to Chabris, is that “what [people] ought to do is think a little bit more about how their intuitions about the mind might be wrong.”
graduated from Yale University and the University of California at San Francisco medical school, where he also completed his neurology residency. At age thirty-three, he was appointed chief of the Division of Neurology at Mt. Zion-UCSF Hospital, where he subsequently became Associate Chief of the Department of Neurosciences. His writings include the recent book On Being Certain: Believing You Are Right Even When You’re Not, three critically acclaimed novels and a neuroscience and culture column at Salon.com — Mind Reader. He lives in the San Francisco Bay Area.
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