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From Mad Men: For this latest offshoot, fans of Mad Men are assuming the iconic Don Draper silhouette: Back to the camera; right arm extending out to the side; cigarette optional.
From FastCompany: When a client is starting a business, everything is top priority, and it is often easy to think “logo” and “design” should come later. Putting aside the fact that a brand is much more than a logo, we acknowledge that there are cases in which the success of a business does not depend at all on its branding. These are typically businesses that have a proprietary offering (usually technology) that’s so strong and so unlike anything that’s come before that people will use it regardless of how it looks and makes them feel. Or, you’re a monopoly. But both these cases are rare. In most scenarios, while a business may not need strong branding to get off the ground, its chances of becoming a smash hit are greatly magnified by investing in their brand — in the form of sharp creative strategy and great design — from the beginning.
From FastCompany: Playground Sessions is a new music learning system from BBH unit Zag. But its biggest lesson may be in how agencies are approaching new product development.
From BigThink: From 1999–2005 Doug Edwards was the Director of Brand Management for Google. He says that a radical change of environment can refresh your perspective and create opportunity.
From Nina Simon: They pop up unbidden, proliferate, and choke the goodwill of our messages with an over-cheeriness that swallows up the light. I’ve become the punctuation Grinch, walking into the museum at 7am, peeling exclamation points off the signs that invite people to Enjoy the Sculpture Garden!, capturing screenshots of overzealous Facebook updates and asking staff to please tone it down.
From FastCompany: Two bold new logo and branding experiments allow users to redesign the mark. So how are designers approaching the launch of a community, rather than just a design?