Home » brand-personal
Our bookmarks on this topic are also at pinboard.in/u:unison/t:brand-personal/
Saturday, March 24, 2012 · Topics: brand-personal
From Diva Marketing: What if your employer helped you develop your personal brand to the benefit of both you and them? What if then you both leveraged the credibility, visibilty and goodwill of each to create a an earned halo effect that supports and aligns your values and the company’s brand promise?
From Personal Branding Blog: There are no objective reasons for spiritual folks to store any second thoughts or reticence toward personal branding. Far from it. In fact, engaging in the personal branding process can be of one of the most uplifting, rewarding and profoundly spiritual experiences of our lives. For that to happen, our personal branding must be aligned and working in perfect unison with our spiritual values and practices. Any level of internal discord or doubt will translate into conscious or unconscious self-sabotage which will impede our personal brand from developing into its full potential and will bring on negative consequences for our personal and professional fulfillment.
This exercise provides feedback to people about who they are when they are at their best. Clients request positive feedback from significant people in their lives, which the clients then synthesize into a cumulative portrait of their best-self. Developed by the University of Michigan, Positive Organizational Scholarship program. · Read more →
From the Media Equation at New York Times: When you look at Oprah Winfrey’s multidecade run through daytime talk — most of it at No. 1 — it’s easy to be impressed by what she did to make it happen. But her longevity and success (Forbes estimated her net worth at over $2.3 billion) probably has more to do with what she did not do.
by John Baldoni at HarvardBusiness.org: When it comes to cultivating a leadership brand, look no further than Oprah Winfrey, who recently announced that she would be ending her popular talk show in 2011. In a perceptive analysis, New York Times media columnist David Carr suggests that Winfrey’s brand and the key to her longevity is a combination of things she didn’t do as well as things that she did do. On the “don’t do side,” she did not over-merchandize nor take her company public; she kept control of her products and thereby her image, unlike Martha Stewart. On the “do side,” she always stayed true to herself. As she told her business partner Gayle King years ago, “I don’t know what the future holds but I know who holds it.”
From NY Times: according to design experts, the candidates have left a clear blueprint of their personal style — perhaps even a window into their souls — through the Web sites they have created to raise money, recruit volunteers and generally meet-and
From Marshall Goldsmith: Dave Ulrich and Norm Smallwood are two of the world’s acknowledged authorities on leadership development. They have done some fascinating work on taking the concept of “brand” and applying it to leadership.