Topic: brand-strategy
Our bookmarks on this topic are also at pinboard.in/u:unison/t:brand-strategy/
Web Strategy: Integrating a Social Media Strategy
Thursday, September 6, 2007 · Topics: brand-strategy, social-networks, web-strategy
An advanced white paper on how to use social media tools in a collaborative way to generate synergy across the customer lifecycle in an effective method. · Go to Web Strategy: Integrating a Social Media Strategy →
Apple’s Customer Seduction
Friday, August 10, 2007 · Topics: apple, brand-strategy, customer-experience
From FastCompany: The company delivers on brand experience — it appeals to the senses, creates customer intimacy, and makes great use of mystery. In fact, it is safe to say that Apple as a brand has long moved to lovemark. · Go to Apple’s Customer Seduction →
Ideas made to stick — a scene from West Wing
Monday, August 6, 2007 · Topics: brand-strategy, customer-experience
From anecdote: · Go to Ideas made to stick — a scene from West Wing →
Merchants struggle to define customer satisfaction
Tuesday, July 31, 2007 · Topics: brand-strategy, customer-service
From Dallas Morning News: There’s a growing realization that improving customer service is the best way companies can distinguish themselves in a crowded, competitive, built-out marketplace. · Go to Merchants struggle to define customer satisfaction →
Andy Goodman
Friday, July 27, 2007 · Topics: brand-strategy, communication, consultants, storytelling, tools
a communications consultant who helps public interest groups, foundations, and progressive businesses reach more people more effectively. · Go to Andy Goodman →
Branding Lessons from Bob Fosse
Wednesday, July 25, 2007 · Topics: brand-strategy, lessons-learned, strengths
American choreographer Bob Fosse did the exact opposite. He built his unmistakable style on his weaknesses. · Go to Branding Lessons from Bob Fosse →
10 Lessons on How To Boost Profits
Thursday, July 12, 2007 · Topics: brand-strategy, lessons-learned
True Believers
Tuesday, July 10, 2007 · Topics: brand-strategy, customer-evangelists, customer-experience, marketing
From BusinessWeek: Passionate customers can transform your company. Here’s how to make them your secret weapon. · Go to True Believers →
