From TED: In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones.
From John Quelch at Harvard Business Review: Aggressive marketing and brand-building can boost stock prices by raising customer and investor expectations. But the penalties for not delivering on marketing promises are fast becoming as significant as not meeting quarterly earnings targets.
Want to market your brand better? Then tell a story. That’s the top finding from an intensive three-year study entitled “On the Road to a New Effectiveness Model” released this month.
The goal of this article is to explain why focusing your corporate brand is a wise business decision.
Organizations exist for one purpose — to meet human needs. Thriving organizations do that exceedingly well. Any brand management initiative, any marketing initiative, and indeed any business or organizational initiative must start with a solid understa
From Knowledge@Wharton: According to Wharton faculty and analysts, the iPhone episode reveals the perils of pricing in a marketplace where constant innovation, fierce competition and globalization are changing the rules of the game.