Our bookmarks on this topic are also at pinboard.in/u:unison/t:brand-strategy/
Tuesday, July 10, 2007 · Topics: brand-strategy
From Harvard Business Review: Over the next decade, nearly 3 out of 4 companies will face their ultimate strategic challenge: redefining their core business. Bain & Company’s Chris Zook writes about looking deep within your company to find unrecognized assets.
Dov Seidman argues that it’s no longer what we do that sets us apart from others, but how we do what we do.
From Harvard Business Review: Most companies’ strategies deliver only 63% of their promised financial value. Why? Leaders press for better execution when they really need a sounder strategy. Or craft a new strategy when execution is the true weak spot.