Brand-strategy :: Paul Dupree at Unison Consulting - Part 25

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Planning a Publication Strategy — Print or Electronic?

Tue, Nov 27, 2007 · Topics: , , ·

· Go to Planning a Publication Strategy — Print or Electronic? →

How marketing hype hurt Boeing and Apple

Fri, Nov 16, 2007 · Topics: , , , ·

From John Quelch at Harvard Business Review: Aggressive marketing and brand-building can boost stock prices by raising customer and investor expectations. But the penalties for not delivering on marketing promises are fast becoming as significant as not meeting quarterly earnings targets. · Go to How marketing hype hurt Boeing and Apple →

Advertising Study Says Storytellers Succeed

Fri, Nov 16, 2007 · Topics: , , ·

Want to market your brand better? Then tell a story. That’s the top finding from an intensive three-year study entitled “On the Road to a New Effectiveness Model” released this month. · Go to Advertising Study Says Storytellers Succeed →

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