Topic: brand-strategy
Our bookmarks on this topic are also at pinboard.in/u:unison/t:brand-strategy/
Andy Goodman
Friday, July 27, 2007 · Topics: brand-strategy, communication, consultants, storytelling, tools
a communications consultant who helps public interest groups, foundations, and progressive businesses reach more people more effectively. · Go to Andy Goodman →
Branding Lessons from Bob Fosse
Wednesday, July 25, 2007 · Topics: brand-strategy, lessons-learned, strengths
American choreographer Bob Fosse did the exact opposite. He built his unmistakable style on his weaknesses. · Go to Branding Lessons from Bob Fosse →
10 Lessons on How To Boost Profits
Thursday, July 12, 2007 · Topics: brand-strategy, lessons-learned
True Believers
Tuesday, July 10, 2007 · Topics: brand-strategy, customer-evangelists, customer-experience, marketing
From BusinessWeek: Passionate customers can transform your company. Here’s how to make them your secret weapon. · Go to True Believers →
Church of the Customer Blog
Tuesday, July 10, 2007 · Topics: blogs, blogs-monitored, brand-strategy, customer-evangelists, customer-experience, marketing
By Ben McConnell and Jackie Huba · Go to Church of the Customer Blog →
The Secret to Growth? First, Define Your Core
Tuesday, July 10, 2007 · Topics: brand-strategy
From Harvard Business Review: Over the next decade, nearly 3 out of 4 companies will face their ultimate strategic challenge: redefining their core business. Bain & Company’s Chris Zook writes about looking deep within your company to find unrecognized assets. · Go to The Secret to Growth? First, Define Your Core →
Why HOW we do anything means everything… in business (and in life)
Friday, July 6, 2007 · Topics: brand-strategy, leadership
Dov Seidman argues that it’s no longer what we do that sets us apart from others, but how we do what we do. · Go to Why HOW we do anything means everything… in business (and in life) →
Turning Great Strategy into Great Performance
Friday, June 29, 2007 · Topics: brand-strategy, leadership, strategic-planning, strategy
From Harvard Business Review: Most companies’ strategies deliver only 63% of their promised financial value. Why? Leaders press for better execution when they really need a sounder strategy. Or craft a new strategy when execution is the true weak spot. · Go to Turning Great Strategy into Great Performance →
