Topic: brand-strategy
Our bookmarks on this topic are also at pinboard.in/u:unison/t:brand-strategy/
An Interview with Marty Neumeier
Saturday, June 23, 2007 · Topics: brand-strategy
Marty Neumeier is president of Neutron LLC, a San Francisco-based firm specializing in brand collaboration, and author of The Brand Gap. · Go to An Interview with Marty Neumeier →
Brave New Mouse
Thursday, June 14, 2007 · Topics: apple, brand-strategy, disney
From FastCompany: When Disney-ABC agreed to sell its prime-time hits on Apple’s iTunes, the deal set off a revolution inside the media giant. Now a digital team with the spirit of a startup is reinventing TV — And the industry is following. · Go to Brave New Mouse →
How to Analyze Your Competition’s Marketing Properly
Wednesday, June 13, 2007 · Topics: brand-strategy, competition, market-research
From MarketingSherpa: tips on how to isolate and gather the necessary data on your competition so you can target your audience better. Includes a six-step process to create your own competitive map and mistakes to avoid. · Go to How to Analyze Your Competition’s Marketing Properly →
Upward strategies for nonprofit brands
Tuesday, June 12, 2007 · Topics: brand-strategy, fundraising, non-profits
Nonprofit brands are on the rise. Their ascent may have been a bit tentative at first, as they explored the best brand approaches for their organizations, but they’re finding effective ways to create and deliver brand value, and to build brand communiti · Go to Upward strategies for nonprofit brands →
The Attention Crash
Tuesday, June 12, 2007 · Topics: brain-fitness, brand-strategy, customer-experience, customer-needs, information-overload, interpersonal-communication
We are reaching a point where the number of inputs we have as individuals is beginning to exceed what we are capable as humans of managing. · Go to The Attention Crash →
A New Angle on Adding Value
Friday, June 8, 2007 · Topics: brand-strategy, customer-experience
From Change This: Most companies fail to add value to their business units. Typically, they end up choosing between improving performance by giving their business units greater autonomy, or by increasing centralization. · Go to A New Angle on Adding Value →
23 questions you should ask when building your marketing strategy
Thursday, June 7, 2007 · Topics: brand-strategy, marketing, questions
Extending a Brand
Thursday, June 7, 2007 · Topics: brand-strategy
Brands can be extended in a variety of ways, from enhancing a product with additional features and benefits, to varying or re-positioning the product for different market sectors. · Go to Extending a Brand →
