Our bookmarks on this topic are also at pinboard.in/u:unison/t:brand-strategy/
From FastCompany: When Disney-ABC agreed to sell its prime-time hits on Apple’s iTunes, the deal set off a revolution inside the media giant. Now a digital team with the spirit of a startup is reinventing TV — And the industry is following.
From MarketingSherpa: tips on how to isolate and gather the necessary data on your competition so you can target your audience better. Includes a six-step process to create your own competitive map and mistakes to avoid.
Nonprofit brands are on the rise. Their ascent may have been a bit tentative at first, as they explored the best brand approaches for their organizations, but they’re finding effective ways to create and deliver brand value, and to build brand communiti
We are reaching a point where the number of inputs we have as individuals is beginning to exceed what we are capable as humans of managing.
From Change This: Most companies fail to add value to their business units. Typically, they end up choosing between improving performance by giving their business units greater autonomy, or by increasing centralization.