Our bookmarks on this topic are also at pinboard.in/u:unison/t:brand-strategy/
Monday, November 27, 2006 · Topics: brand-strategy
From Frontline: In a competitive, product-saturated marketplace, a new product needs to have something beyond the brand — an added value, an idea, a “story” behind the brand. Commenting on this new ideology in marketing
From Frontline: No one is listening to you or remembering you. That is the truth for most businesses. It is just too noisy a marketplace. So how do you tell your brand story and make sure potential customers know how to find you?
From Dean of the Rotman B-school, posted at FastCompany: By focusing on the intuitive and experiential, organizations explore new sources of competitive advantage. By looking to the provable and replicable, organizations better exploit the innovations they’