Home » color-psychology
Our bookmarks on this topic are also at pinboard.in/u:unison/t:color-psychology/
From FastCompany: Turns out, something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer’s Leo Widrich explains the importance of color in website and brand design.
From Duarte: The power of color can be witnessed in the way we respond to it. Often, we approach choosing color for our environment in the same way we approach choosing a significant other. We are naturally drawn to specific “characteristics” of colors; we form strong bonds; we have definitive dislikes; we even fall in love.
From Design Festival: Figuring out which colors work well with others isn’t just a matter of chance. There is actually a science behind which colors work well together. Different color combinations fit into different categories, and can be broken down easily.
From DesignModo: The fascination with the concept of color draws its origins from the Classical Greece time period, when scientist and philosopher Aristotle developed the first known color theory scheme. He was also among the first to compare colors to music, in order to produce definitions for conceptual logic and believed that they were sent from the heavens as rays: “in a sense, light makes potential colors into actual colors”. He identified four colors as corresponding to the basic natural elements: earth, air, water and fire.