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From Design Festival: The following are some of the worst uses of color in advertising, both online and in print. Glance through and make sure you aren’t using any of the following simply as a short-term strategy to attract attention.
From Duarte: The power of color can be witnessed in the way we respond to it. Often, we approach choosing color for our environment in the same way we approach choosing a significant other. We are naturally drawn to specific “characteristics” of colors; we form strong bonds; we have definitive dislikes; we even fall in love.
From DesignModo: The fascination with the concept of color draws its origins from the Classical Greece time period, when scientist and philosopher Aristotle developed the first known color theory scheme. He was also among the first to compare colors to music, in order to produce definitions for conceptual logic and believed that they were sent from the heavens as rays: “in a sense, light makes potential colors into actual colors”. He identified four colors as corresponding to the basic natural elements: earth, air, water and fire.
From love potions and the magical hour of sunset to witches and warlocks, fantasy and illusion are inspiring designers this fall season. With an unexpected mix of darks, brights and neutrals, designers cleverly manipulate reality to transport consumers to an enchanting place, free from the stresses of everyday life.
From Pantone: “Bright and Sun Bleached Yellow paired with Dusty Oceanic Blue, and Rich Purple that pops against Warm Terracotta and Citrus Orange: Cairo Yellow, Crescent Moon, Mountain Stream, Prism Lilac, Terra Cotta and Harem Orange” — Elie Tahari
Taking cues from the great masters, sepia tones of old Hollywood, Chinese opera, cityscapes and countryside, designers are paying close attention to texture, contrast and color for fall 2011 — pairing menswear with feminine twists, warm prints with cool metals, incorporating both old and new influences, and creating an intriguing balance between colors. · Read more →