Corporate-responsibility :: Paul Dupree at Unison Consulting

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Why corporate citizenship is no longer an option for brands

Tue, Nov 13, 2012 · Topics: , , ·

From brandchannel: After Sandy, even Apple is giving to the Big Apple. The Cupertino, CA-based tech giant is giving generously to New York City and Northeast residents who were hard hit by Hurricane Sandy, as reported by 9to5Mac: “We just got the above email via an Apple employee from CEO Tim Cook showing the Cupertino company is looking after those on the other coast of the U.S. Apple will donate $2.5 million to the Red Cross to benefit Hurricane Sandy victims.”

The donation comes on top of an iTunes page for the Red Cross, where 100% of value is passed on to relief efforts. Apple’s recent link on their homepage that directs traffic to the Red Cross iTunes page is a major move as their site garners close to 35 million unique visitors monthly, placing it #23 in Compete’s popularity rank of websites. “It’s a prime bit of real-estate and it’s nice to see one of the five major links on the page go to relief in the wake of Sandy’s devastation of the eastern seaboard,” notes TheNextWeb. · Go to Why corporate citizenship is no longer an option for brands →

The 100 best corporate citizens

Fri, Apr 20, 2012 · Topics: , ·

From FastCompany: A new list of the most admirable companies has some curious additions, including oil and tobacco companies. Is there more to being a good business than not destroying people or the environment? · Go to The 100 best corporate citizens →