Topic: customer-experience
Our bookmarks on this topic are also at pinboard.in/u:unison/t:customer-experience/
How to help a real-life knight achieve his goals
Tuesday, May 7, 2013 · Topics: brand-strategy, customer-experience, design, design-process
From Will Dayble at Smashing Magazine: This article is about design consultancy. It’s about wrangling that client who uses empty sentences like, “We want a snappy, simple experience,” or, “It should be on brand and should really pop.” It’s about commanding the room and setting a vision before moving on to wireframes and pixels. · Go to How to help a real-life knight achieve his goals →
Bezos letter describes Amazon’s customer-centric blueprint
Monday, April 22, 2013 · Topics: amazon, customer-experience
From Customer Experience Matters: In his recent letter to shareholders, Amazon.com CEO Jeff Bezos provides insight into a truly customer-centric organization. The letter demonstrates how Amazon operates with a long-term view of customer value. · Go to Bezos letter describes Amazon’s customer-centric blueprint →
When you sell unlimited hope
Saturday, April 6, 2013 · Topics: customer-experience, hope
From Seth Godin: …then all news is bad news. That’s because news is fact, what happened, not hope, and the truth can’t possibly be as good as the hope was. · Go to When you sell unlimited hope →
Create communications and touchpoints that keep customers coming back for more
Thursday, April 4, 2013 · Topics: brand-strategy, customer-experience, introducing-unison
We help you create customer experiences that align with your company’s vision (business strategy) and your customers’ experience (the brand). And we help you design customer communications that get through the increasing media clutter and speak with simplicity and clarity. · Read more →
Why marketers are embracing content curation
Wednesday, April 3, 2013 · Topics: content-strategy, customer-evangelists, customer-experience
Content marketing has officially claimed its spot as a leading marketing strategy, as evidenced by research that shows 87 percent of B2B marketers are employing the initiative. In fact, content marketing is outpacing all other marketing strategies including search engine marketing (67 percent), events (62 percent), public relations (56 percent), and print-radio-TV (26 percent). · Go to Why marketers are embracing content curation →
The true cost of bad customer service
Wednesday, April 3, 2013 · Topics: customer-experience, customer-service, marketing-strategy
From socialmouths: In a way, social media has helped bring customer service to the very front end of business. Customer services is no longer a “behind-the-scenes” thing. We’ve always known that is easier to keep an existing customer than finding a new one but, in the era of “everything is public”, it also plays a big role on the marketing of the company.
The customer service department today is capable of making your company a success story or simply destroy it. · Go to The true cost of bad customer service →
Explaining water to fish
Wednesday, April 3, 2013 · Topics: customer-experience, design, usability-testing, user-experience
From Karen McGrane: User-centered design is a transformative values system because it is user-centered. The idea that we — all of us, an entire gazillion dollar industry — are focused on designing and making products for other people to interact with is so mind-bogglingly huge, we don’t even notice it. · Go to Explaining water to fish →
What clients don’t know (and why it’s your fault)
Wednesday, April 3, 2013 · Topics: client-relationships, customer-experience, web-design
From Luke Wroblewski: In his presentation at An Event Apart in Seattle WA 2013 Mike Monteiro outlined the problems with designer/client relationships and what designers should do to fix them. · Go to What clients don’t know (and why it’s your fault) →
