Our bookmarks on this topic are also at pinboard.in/u:unison/t:customer-experience/
From Luke Wroblewski: In his presentation at An Event Apart in Seattle WA 2013 Mike Monteiro outlined the problems with designer/client relationships and what designers should do to fix them.
From Shawn Callahan at anecdote: Leaders should find and tell stories to help their people understand the concrete actions needed to get a job done, enact a business value or even implement a strategy. Stories are our user manuals for life.
There’s a tendency, however, for leaders to find and tell the big stories in the business—it’s human nature. For example, we did some work for one of the national supermarket chains and they wanted to embed the principle “take me, show me.” This simply means if a shopper asks, for example, what aisle the tofu is in, rather than quoting an aisle number they would take the shopper to where the product is located.
From strategy+business: Jeff Thull, author of “Mastering the Complex Sale: How to Compete and Win When the Stakes Are High,” introduces a passage that overturns negative stereotypes about sales from “To Sell Is Human: The Surprising Truth about Moving Others,” by Daniel H. Pink.
From FastCompany: Napkin Labs’ Riley Gibson discusses the upside of consumers messing with your product.
From strategy+business: The days of the disengaged health consumer are numbered. Consumerization will transform healthcare systems, involving individuals as never before in the management of their own care.
From Damian Rees at Smashing Magazine: If you’ve ever run a usability test before, you’ll know that it’s not as easy as it looks. Although it’s not rocket science, there are some intricacies that can make a big difference. In this article I share some of the lessons I have learned which should help you avoid your user test turning into a frustrating experience for you or the test participant.
From Knowledge@Wharton: The leaders of several different organizations — including Chick-fil-A, the Salvation Army and Susan G. Komen for the Cure — have been in the news this year for actions or statements that appeared to go against the groups’ stated missions. But is the fallout from such controversy different for nonprofits like Komen and the Salvation Army than it is for for-profit businesses like Chick-fil-A? Experts from Wharton and the University of Pennsylvania say yes, noting that the stakes are higher when consumers are spending on a donation that reflects their beliefs.