Topic: customer-needs
Our bookmarks on this topic are also at pinboard.in/u:unison/t:customer-needs/
Delivering on the Promise of Nonprofits
Friday, February 6, 2009 · Topics: brand-strategy, customer-needs, non-profits
From Harvard Business Review: Nonprofit leaders face unique challenges in achieving results, but a growing number are showing it can be done — by rigorously confronting questions related to strategy, capital, and talent. · Go to Delivering on the Promise of Nonprofits →
Companies From Mars, Customers From Venus
Monday, January 26, 2009 · Topics: customer-experience, customer-needs
From NY Times: Companies too often hinder their own success by focusing too narrowly on selling products and not on what their customers actually need, says Dev Patnaik, a business strategist. · Go to Companies From Mars, Customers From Venus →
Extreme Usability: How to Make an Already-Great Design Even Better
Friday, July 11, 2008 · Topics: customer-needs, web-design
From Jakob Nielsen: The 1% of websites that don’t suck can be made even better by strengthening exceptional user performance, eliminating miscues, and targeting company-wide use and unmet needs. · Go to Extreme Usability: How to Make an Already-Great Design Even Better →
Planning a Publication Strategy — Print or Electronic?
Tuesday, November 27, 2007 · Topics: brand-strategy, communication, customer-needs
Customer Insight Techniques
Friday, October 12, 2007 · Topics: customer-listening, customer-needs
Understanding your customer is a never-ending process. Here are some simple ways to do so. · Go to Customer Insight Techniques →
Defining the Target Customer
Friday, October 12, 2007 · Topics: brand-strategy, customer-needs
Organizations exist for one purpose — to meet human needs. Thriving organizations do that exceedingly well. Any brand management initiative, any marketing initiative, and indeed any business or organizational initiative must start with a solid understa · Go to Defining the Target Customer →
Facilitating Trust: What team leaders need to know
Thursday, July 19, 2007 · Topics: customer-experience, customer-needs, customer-values, facilitation, trust
From Interaction Associates: whenever we choose to trust, we give something of inestimable value. · Go to Facilitating Trust: What team leaders need to know →
Spend ‘Til It Hurts
Thursday, July 19, 2007 · Topics: customer-experience, customer-needs, neuroscience, research, shopping
According to researchers at Carnegie Mellon, Stanford and MIT, people spend money ’til it hurts. · Go to Spend ‘Til It Hurts →
