Our bookmarks on this topic are also at pinboard.in/u:unison/t:decision-making/
From John Tierney in NY Times: Decision fatigue helps explain why ordinarily sensible people get angry at colleagues and families, splurge on clothes, buy junk food at the supermarket and can’t resist the dealer’s offer to rustproof their new car. No matter how rational and high-minded you try to be, you can’t make decision after decision without paying a biological price. It’s different from ordinary physical fatigue — you’re not consciously aware of being tired — but you’re low on mental energy. The more choices you make throughout the day, the harder each one becomes for your brain, and eventually it looks for shortcuts, usually in either of two very different ways.
From FastCompany: Why do you put things off, buy over-priced items, and stick with decisions that aren’t paying off? Your strangely wired brain, silly. The author of You Are Not So Smart shows us a few common mental defects, fallacies, and traps to watch out for.
From Stanford: Baba Shiv delves into the surprising workings of the brain during his lecture. “Frinky”, a combination of “freaky” and “funky” was an apt descriptor for the mental experiments he describes. Deftly incorporating the anatomy of the brain, Shiv makes the case that emotional responses are vital to responsible decision making, and that — despite popular belief — rational thought is perhaps not all it’s cracked up to be. · Watch video →
From Jeffrey Hollender and Bill Breen in ChangeThis: Corporate responsibility — the notion that companies should include the public interest in all their decision-making — has never been so popular. Nor has it so often proved so phony. Despite the surging interest in conscientious capitalism, there remains a yawning chasm between what companies say they value and what they actually do. Or don’t do.”
From edge.org: A 2-day master class given by Kahneman for a group of twenty leading American business/Internet/culture innovators—a microcosm of the recently dominant sector of American business — in Napa, California in July 2007. They came to hear him lecture on his ideas and research in diverse fields such as human judgment, decision making and behavioral economics and well-being.