Our bookmarks on this topic are also at pinboard.in/u:unison/t:design/
From John McWade: Normally we think that we are better at solving problems when they are presented clearly and simply. But at Princeton the opposite happened, according to Malcolm Gladwell. A 10 percent gray, 10-point italics Myriad Pro font makes reading really frustrating. You have to squint a little bit and maybe read the sentence twice, and you probably wonder halfway through who on earth thought it was a good idea to print out the test this way. Suddenly you have to work to read the question. Yet all that extra effort pays off. As Alter says, making the questions ‘disfluent’ causes people to ‘think more deeply about whatever they come across. They’ll use more resources on it. They’ll process more deeply or think more carefully about what’s going on. If they have to overcome a hurdle, they’ll overcome it better when you force them to think a little harder.’ Alter and Oppenheimer made the CRT more difficult. But that difficulty turned out to be desirable.
From Fast Company: 2004: “The holy of holies.” The third-generation iPod, released in April 2003, was thinner and featured a new navigation wheel. At the same time, Jobs unveiled the iTunes Store. Apple would sell 2 million iPods in 2003, more than twice as many as it had from its debut in September 2001 through 2002. With 2004’s release of the iPod Mini, the figure would increase fivefold. The division was split from the rest of Apple, with Rubinstein at the helm. Ive, who had reported to Rubinstein, would now report directly to Jobs, concentrating power in the hands of his elite group of industrial designers.
From PBS Off Book: With segments on book cover design, architecture, and packaging, the video highlights the ubiquitous nature of graphic design and how everything around us is designed to make us feel, think, or do something. Graphic design is about much more than color theory, typography, and grids; it’s about using those tools to influence human behavior. As one speaker says, “graphic design is essentially a language for living.”
From Design Festival: The following are some of the worst uses of color in advertising, both online and in print. Glance through and make sure you aren’t using any of the following simply as a short-term strategy to attract attention.
From TEDxUniMelb: For the last 10 years Will has been at the leading edge of web, design and storytelling. He writes university courses and teach/consult often on the same subject he does every day as a Director of Squareweave. The talk is a unique and succinct one on crowd sourcing, politics, social change and music piracy. […] · Watch video →
From Will Dayble at Smashing Magazine: This article is about design consultancy. It’s about wrangling that client who uses empty sentences like, “We want a snappy, simple experience,” or, “It should be on brand and should really pop.” It’s about commanding the room and setting a vision before moving on to wireframes and pixels.
From Fast Company: In The Missing Ink, Philip Hensher argues that handwriting is good for us and one of the defining behaviors that make us human. Here is his guide to help you reclaim the written word.