Topic: e-marketing
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What eyeware startup Warby Parker sees that others don’t
Thursday, May 9, 2013 · Topics: e-marketing, marketing-strategy
From Knowledge@Wharton: Warby Parker has vision. The e-commerce startup known for its $95 retro-cool frames has attracted a steady stream of customers and top-notch investors. And just last month in New York City, the company opened its first free-standing store which, according to co-founder Neil Blumenthal, represents “unchartered territory … the convergence of e-commerce and bricks and mortar. The idea that it’s one or the other is ridiculous,” he says. “E-commerce as a term will become obsolete in five or six years.” · Go to What eyeware startup Warby Parker sees that others don’t →
Brand transformation on the internet
Thursday, July 19, 2012 · Topics: e-marketing, web-design
From strategy+business: To Aaron Shapiro, CEO of the digital agency Huge, online marketing means creating immersive environments where people go to get their problems solved. · Go to Brand transformation on the internet →
5 ways brands use Pinterest to authentically connect
Wednesday, July 11, 2012 · Topics: e-marketing, pinterest, social-media
From Fast Company: No one cares about your products and services in and of themselves; they just want their problems solved. Pinterest allows you to become that resource. Added bonus? Cupcakes. · Go to 5 ways brands use Pinterest to authentically connect →
How to get more clicks on Twitter
Friday, January 27, 2012 · Topics: e-marketing, infographics, twitter
From Dan Zarrella: The best use of Twitter is as a broadcast medium. You should be creating a ton of interesting content and sharing it with your followers. To that end Dan has done a bunch of research on how to optimize the clickthrough rate (CTR) of the links you’re tweeting. · Go to How to get more clicks on Twitter →
Behind the scenes of the Atlanta Falcons’ interactive marketing team
Friday, December 16, 2011 · Topics: e-marketing, social-media-strategy
From emma: The folks at emma talk email marketing, social media strategy and staying focused during the holidays with Dan Levak, Director of New Media for the NFL’s Falcons. · Go to Behind the scenes of the Atlanta Falcons’ interactive marketing team →
8 ways to get people to discuss your new product in social media
Tuesday, December 6, 2011 · Topics: e-marketing, public-relations, social-media-strategy
From David Meerman Scott: I’d suggest that these techniques should be used at launch to get people to discuss any new product in social media. It is not just for books. · Go to 8 ways to get people to discuss your new product in social media →
Why people (dis-) Like your brand on Facebook
Wednesday, November 23, 2011 · Topics: brand-strategy, e-marketing, facebook, twitter
From All Facebook: People prefer to follow brands on Facebook rather than Twitter, but a majority follow only two to five brands. The page with the most likes on it is belongs to none other than Facebook — so what the company posts there should serve as examples for how to attract fans and keep them around. · Go to Why people (dis-) Like your brand on Facebook →
Make your Web site a real-time machine
Monday, November 21, 2011 · Topics: e-marketing, trends, web-design
From David Meerman Scott at ChangeThis: So ubiquitous have Web sites become that it’s hard to believe they’ve been with us for less than 20 years. It was the 1994 introduction of the browser-enabled World Wide Web that gave birth to the Web site. Since then they have gone through about four stages of evolution. Now, we’re entering a fifth era of the evolution: transformation of the Web site into a real-time marketing (and sales) machine. This is the natural evolutionary outcome of a process that started with a new way to slip brochures under people’s doors.” · Go to Make your Web site a real-time machine →
