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From Knowledge@Wharton: Warby Parker has vision. The e-commerce startup known for its $95 retro-cool frames has attracted a steady stream of customers and top-notch investors. And just last month in New York City, the company opened its first free-standing store which, according to co-founder Neil Blumenthal, represents “unchartered territory … the convergence of e-commerce and bricks and mortar. The idea that it’s one or the other is ridiculous,” he says. “E-commerce as a term will become obsolete in five or six years.”
From Fast Company: No one cares about your products and services in and of themselves; they just want their problems solved. Pinterest allows you to become that resource. Added bonus? Cupcakes.
From Dan Zarrella: The best use of Twitter is as a broadcast medium. You should be creating a ton of interesting content and sharing it with your followers. To that end Dan has done a bunch of research on how to optimize the clickthrough rate (CTR) of the links you’re tweeting.
From emma: The folks at emma talk email marketing, social media strategy and staying focused during the holidays with Dan Levak, Director of New Media for the NFL’s Falcons.
From David Meerman Scott: I’d suggest that these techniques should be used at launch to get people to discuss any new product in social media. It is not just for books.
From All Facebook: People prefer to follow brands on Facebook rather than Twitter, but a majority follow only two to five brands. The page with the most likes on it is belongs to none other than Facebook — so what the company posts there should serve as examples for how to attract fans and keep them around.
From David Meerman Scott at ChangeThis: So ubiquitous have Web sites become that it’s hard to believe they’ve been with us for less than 20 years. It was the 1994 introduction of the browser-enabled World Wide Web that gave birth to the Web site. Since then they have gone through about four stages of evolution. Now, we’re entering a fifth era of the evolution: transformation of the Web site into a real-time marketing (and sales) machine. This is the natural evolutionary outcome of a process that started with a new way to slip brochures under people’s doors.”