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From DesignModo: Emotional design turns casual users into fanatics, ready to tell others about their positive experience. – Aarron Walter, author of Designing for Emotion. Web design has rapidly switched its gears in the last two decades. The websites of yesterday lacked personality and character and were based on serious company personas. Businesses left humor and creativity at the door because they thought users would think these traits were trivial.
This line of thinking has shifted in the last 5–10 years and the web has become more about identifying a unique brand personality rather than trying to be “stuffy” and machine-like.
Philip Kotler is the undisputed heavyweight champion of marketing. He’s authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. Three years ago, he was ranked the world’s fourth most influential management guru by the Financial Times; this year, the Wall Street Journal ranked him the · Watch video →
From Smashing: Emotional design has become a powerful tool in creating exceptional user experiences for websites. However, emotions did not use to play such an important role on the Web. Actually, they did not use to play any role at all; rather, they were drowned by a flood of rational functionality and efficiency.
From Tom Asacker: My philosophy of brands revolves around the star called “feelings.” Not emotions, mind you. I don’t subscribe to the brands as emotional connection philosophy. I prefer to view a brand choice as a feelings choice.
From 1to1 blog: The best way to engage customers: Tell stories. Stories connect people on an emotional level, and emotion is what drives people to action. “Stories define us and give meaning to our lives,” Peter Guber, Chairman and CEO, Mandalay Entertainment Group, and author Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story, said during his keynote this morning at NACCM. “Stories break down barriers. They work.”
From TED: A story, a work of art, a face, a designed object — how do we tell that something is beautiful? And why does it matter so much to us? Designer Richard Seymour explores our response to beauty and the surprising power of objects that exhibit it. · Watch video →
To showcase the natural resources that give the Touch Wood phone its unique look, an ad agency engaged Invisible Designs Lab’s Kenjiro Matsuo to make a giant wooden xylophone that stretches across a lengthy swath of forest. The Rube Goldberg-like contraption plays Bach’s Cantata 147, “Jesu, Joy of Man’s Desiring” in (seemingly) one take, using · Watch video →