Topic: emotions-in-advertising
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Why web designers are choosing the emotional approach to attract more clients
Saturday, June 16, 2012 · Topics: emotions-in-advertising, web-design
From DesignModo: Emotional design turns casual users into fanatics, ready to tell others about their positive experience. – Aarron Walter, author of Designing for Emotion. Web design has rapidly switched its gears in the last two decades. The websites of yesterday lacked personality and character and were based on serious company personas. Businesses left humor and creativity at the door because they thought users would think these traits were trivial.
This line of thinking has shifted in the last 5–10 years and the web has become more about identifying a unique brand personality rather than trying to be “stuffy” and machine-like. · Go to Why web designers are choosing the emotional approach to attract more clients →
Philip Kotler on marketing
Friday, May 11, 2012 · Topics: brand-strategy, emotions-in-advertising, marketing
Philip Kotler is the undisputed heavyweight champion of marketing. He’s authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. Three years ago, he was ranked the world’s fourth most influential management guru by the Financial Times; this year, the Wall Street Journal ranked him the · Watch video →
Not just pretty: Building emotion into your websites
Friday, April 13, 2012 · Topics: design, emotions-in-advertising, web-design
From Smashing: Emotional design has become a powerful tool in creating exceptional user experiences for websites. However, emotions did not use to play such an important role on the Web. Actually, they did not use to play any role at all; rather, they were drowned by a flood of rational functionality and efficiency. · Go to Not just pretty: Building emotion into your websites →
A brand choice is a feelings choice.
Thursday, March 15, 2012 · Topics: brand-strategy, emotions-in-advertising, feelings
From Tom Asacker: My philosophy of brands revolves around the star called “feelings.” Not emotions, mind you. I don’t subscribe to the brands as emotional connection philosophy. I prefer to view a brand choice as a feelings choice. · Go to A brand choice is a feelings choice. →
Storytelling is the magic behind customer engagement
Wednesday, December 7, 2011 · Topics: customer-experience, emotions-in-advertising, storytelling
From 1to1 blog: The best way to engage customers: Tell stories. Stories connect people on an emotional level, and emotion is what drives people to action. “Stories define us and give meaning to our lives,” Peter Guber, Chairman and CEO, Mandalay Entertainment Group, and author Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story, said during his keynote this morning at NACCM. “Stories break down barriers. They work.” · Go to Storytelling is the magic behind customer engagement →
Don Norman on 3 ways good design makes you happy
Thursday, October 13, 2011 · Topics: beauty, customer-emotions, design, emotions-in-advertising, happiness, positive-emotions
From TED: In this talk from 2003, design critic Don Norman turns his incisive eye toward beauty, fun, pleasure and emotion, as he looks at design that makes people happy. He names the three emotional cues that a well-designed product must hit to succeed. · Watch video →
Richard Seymour: How beauty feels
Thursday, October 13, 2011 · Topics: beauty, design, design-theory, emotions-in-advertising
From TED: A story, a work of art, a face, a designed object — how do we tell that something is beautiful? And why does it matter so much to us? Designer Richard Seymour explores our response to beauty and the surprising power of objects that exhibit it. · Watch video →
Making of Touch Wood commercial
Monday, September 19, 2011 · Topics: advertising, emotions-in-advertising, music, videos
To showcase the natural resources that give the Touch Wood phone its unique look, an ad agency engaged Invisible Designs Lab’s Kenjiro Matsuo to make a giant wooden xylophone that stretches across a lengthy swath of forest. The Rube Goldberg-like contraption plays Bach’s Cantata 147, “Jesu, Joy of Man’s Desiring” in (seemingly) one take, using · Watch video →
