Topic: event-marketing

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Am I blue? These ads answer ‘yes’

Monday, July 16, 2012 · Topics: advertising, event-marketing

From NY Times: Blue Man Group shows off its New York origins in a campaign that encompasses everyday city settings with a blue, bald twist. · Go to Am I blue? These ads answer ‘yes’ →

Following LACMA’s big rock through Long Beach, tweet by tweet

Friday, March 9, 2012 · Topics: art-exhibit, event-marketing, publicity, twitter

From LA Times: The circuitous 11-day journey of LACMA’s giant boulder finished its most challenging route yet Thursday morning, squeezing through the busy byways of Long Beach. Los Angeles Times reporter Deborah Vankin has been following the rock’s trip and live tweeted from the scene starting Wednesday afternoon into Thursday morning. · Go to Following LACMA’s big rock through Long Beach, tweet by tweet →

Fascinating event marketing stats

Monday, September 12, 2011 · Topics: event-marketing

A free e-book from HubSpot: The data is based on a survey of nearly 1000 companies, including nonprofits, B2B and B2C. · Go to Fascinating event marketing stats →

Gospel lessons in marketing from “The Book Of Mormon”

Sunday, September 4, 2011 · Topics: event-marketing, marketing

From FastCompany: The Book of Mormon has taken Broadway by storm. With this one irreverent, but irrefutable success, the creators have rewritten how a Broadway musical can win the hearts and minds of its audiences. Surely there are lessons to be learned for marketers as well. · Go to Gospel lessons in marketing from “The Book Of Mormon” →

Ticketmaster teams with Facebook so you can sit next to your friends

Sunday, September 4, 2011 · Topics: audience-development, event-marketing, ticketing-systems

From FastCompany: Live events are inherently social, says CEO Nathan Hubbard. Buying tickets should be, too. · Go to Ticketmaster teams with Facebook so you can sit next to your friends →

Paul's blog

Presenting a rarely seen work? Tell your audience why

Tuesday, August 16, 2011 · Topics: event-marketing, intentions, transparency

Understand your real intentions and state them. This transparency works for any project when others are involved to produce the project or to purchase the project. · Read more →

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