Topic: iphone
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Apple maps and the danger of overestimating your company’s strengths
Sunday, September 30, 2012 · Topics: apple, brand-strategy, iphone
From FastCompany: As if the release of the new iPhone 5 weren’t enough to jolt smartphone users of the world into action, Apple preceded its debut with an operating system upgrade. iOS6, unveiled two days before the slimmer and longer iPhone 5, left consumers and the media polarized. But one update everyone seemed to agree on was the subpar functionality of the new Apple Maps application. · Go to Apple maps and the danger of overestimating your company’s strengths →
The Apple maps switchover survival guide
Friday, September 21, 2012 · Topics: apple, iphone
From FastCompany: Apple’s Maps app in the newest iOS is fun to laugh at, but what can you do to get your sense of direction back? · Go to The Apple maps switchover survival guide →
Apple’s iPhone 5 already shaking things up
Thursday, September 20, 2012 · Topics: apple, iphone
From Brand Channel: As iPhone 5 fever is upon us, it’s hard not to think of The Jetsons. The series debuted in 1962, but its creators vision of video phones (as well as tanning beds and robot vacuums) seemed pretty far down the line. After all, the series was set in the year 2062, but who knew the video phone would be so ingrained in our lives 50 years ahead of that schedule. · Go to Apple’s iPhone 5 already shaking things up →
Remaking the workplace, one night off at a time
Tuesday, July 3, 2012 · Topics: attention-deficit-disorder, iphone, work-life-balance
From Knowledge@Wharton: The title of Sleeping with Your Smartphone: How to Break the 24/7 Habit and Change the Way You Work is no hyperbole: A 2010 Pew Research study survey found that 65% of adults keep a handheld device at or near their heads while sleeping. Are the tools designed to make us more efficient and more productive actually making us less so? That question is the initial point of departure for Harvard Business School professor Leslie A. Perlow in her new book, the story of a modest experiment with unexpectedly profound consequences. · Go to Remaking the workplace, one night off at a time →
Capo: Reverse engineering rock and roll… in your pants
Friday, December 16, 2011 · Topics: iphone, iphone-applications, music
Learn to play the music in your iPod library by slowing it down, without changing its pitch. · Go to Capo: Reverse engineering rock and roll… in your pants →
The customer lifetime value equation: Will it pay off for tech companies?
Wednesday, December 7, 2011 · Topics: amazon, customer-experience, customer-lifetime-value, iphone, pricing
From Knowledge@Wharton: Amazon.com will lose money on each $199 Kindle Fire it sells, but hopes to make back that money and more on tablet users who are expected to spend more than other customers. Sprint is not expected to turn a profit selling Apple’s iPhone for at least three years, but expects that gamble to pay off in happier users who will bring in more subscribers.
The principle underlying these moves is customer lifetime value (CLV), a marketing formula based on the idea of spending money up front, and sacrificing initial profits, to gain customers whose loyalty and increased business will reap rewards over the long term. It is a model that is becoming more and more popular among technology companies, including Amazon, Sprint, Netflix and Verizon. And as software companies increasingly turn to subscription-based business models through cloud computing, CLV will become an even larger issue, according to Wharton experts. · Go to The customer lifetime value equation: Will it pay off for tech companies? →
Thomas Suarez: iPhone application developer… and 6th grader
Thursday, December 1, 2011 · Topics: ipad, ipad-developers, iphone
From TED: Thomas Suarez is a 6th grade student at a middle school in the South Bay of Los Angeles. When Apple released the Software Development Kit (SDK), he began to create and sell his own applications. “My parents, my friends and even the people at the Apple store all supported me,” he says, “and Steve Jobs inspired me”. Thomas points out that it’s hard to learn how to make an app. “For soccer you could go to a soccer team … but what if you want to make an app?” He’s started a club for fellow students at school, where he shares his knowledge of programming. Thomas articulates his vision that students are a valuable new technology resource to teachers, and should be empowered to offer assistance in developing the technology curriculum and also assist in delivering the lessons. · Watch video →
Understanding iPhone users [infographic]
Monday, October 31, 2011 · Topics: infographics, iphone, market-research
From Marketing Tech Blog: There’s no doubt of the impact that the iPhone revolutionized the smartphone industry. I bought an iPhone for my daughter but the big screen and seamless Google integration of the Thunderbolt (Android) was just too much to pass up so I didn’t go that direction. My daughter absolutely loves her iPhone, though, and literally can’t go anywhere without it. An infographic from PaidViewpoint.com provides some insight into iPhone users, how they use the device, what their retention is like, and why they’ll upgrade. The jury is still out on the iPhone 4S and whether it meets the demands of Apple fans. UPDATE: Sales have already exceeded 1 million phones so I guess it is! · Go to Understanding iPhone users [infographic] →
