Topic: leadership-transitions

There have been creeping indi­ca­tions that the magazine business isn’t really about maga­zines anymore. In 2010, Hearst Maga­zines bought iCrossing, a digital marketing agency, and the company has since chris­tened publi­ca­tions that have no print version. Every day, my in-box swells with announce­ments that this or that glossy now has an iPad app, nearly all of them trum­peting “amazing inter­active features that take you far beyond a tradi­tional magazine expe­rience.” Over and over we are told that a magazine is really just one vehicle for a brand that scales across plat­forms. But all of that is pretty small beer compared with last week’s news that Time Inc., the largest magazine publisher in the United States, would be run by Laura Lang, who was the chief exec­utive of the digital adver­tising agency Digitas. Talk about your loud and clear knock on the door. That digital future we are always talking about is here. · Go to At Time Inc., a leader to help it fit the new digital order →