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From Marc Cenedella: Before he was famous, before he painted the Mona Lisa and the Last Supper, before he invented the helicopter, before he drew the most famous image of man, before he was all of these things, Leonardo da Vinci was an armorer, a weapons guy, a maker of things that go “boom.”
And, like you, he had to put together a resume to get his next gig. So in 1482, at the age of 30, he wrote out a letter and a list of his capabilities and sent it off to Ludovico il Moro, Duke of Milan.
From 99u: We all know that your resume is often the very first thing to make an impression with a potential employer. But do you know exactly how impactful a resume can be?
Consider research done in 2000 by two University of Toledo psychology students. The researchers showed that any amount of time spent in an interview served only as a means to confirm whatever impression had already been formed. It takes just 30 seconds to make that first impression, and it’s your resume that undoubtedly sets the expectation.
From Fast Company: Pharrell Williams recently told a magazine that he used to be “the guy next to the guy.” It was an apt description for a man who spent much of his two-decade career as the behind-the-scenes producer, or the somewhat famous singer/rapper in the video with the very famous singer/rapper. This past year, thanks to gargantuan hits, an Oscar nomination and a critically acclaimed solo album, Pharrell became The Guy. Which begs the question: Who is next to him? Her name is Mimi Valdés, and her vision is changing the way the world consumes pop culture.
From FastCompany: Whether interviewing for a job or making a presentation, weaving a strong personal narrative could be the one thing that keeps you on top. Here are a few tips to turning on your personal branding story without turning off your audience.
From Personal Branding Blog: Green Day sings about knowing your enemy. Are they talking about personal branding in the song? Probably not. But when you think about what your personal brand stands for, it’s as important to consider your opposite. One tactic I use to help people position themselves and crystallize their difference is asking them, “What are you NOT for?”
From Personal Branding Blog: Take a closer look and you’ll find that Steve Jobs left us more than technology, innovation, Apple, Pixar, and powerful corporate branding tips. Jobs imparted powerful personal branding, potentially without knowing it, although I have a sense that Jobs did nearly everything with intention and design, down to choosing those Levis.