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From Fast Company: Pharrell Williams recently told a magazine that he used to be “the guy next to the guy.” It was an apt description for a man who spent much of his two-decade career as the behind-the-scenes producer, or the somewhat famous singer/rapper in the video with the very famous singer/rapper. This past year, thanks to gargantuan hits, an Oscar nomination and a critically acclaimed solo album, Pharrell became The Guy. Which begs the question: Who is next to him? Her name is Mimi Valdés, and her vision is changing the way the world consumes pop culture.
From FastCompany: Whether interviewing for a job or making a presentation, weaving a strong personal narrative could be the one thing that keeps you on top. Here are a few tips to turning on your personal branding story without turning off your audience.
From Personal Branding Blog: Green Day sings about knowing your enemy. Are they talking about personal branding in the song? Probably not. But when you think about what your personal brand stands for, it’s as important to consider your opposite. One tactic I use to help people position themselves and crystallize their difference is asking them, “What are you NOT for?”
From Personal Branding Blog: Take a closer look and you’ll find that Steve Jobs left us more than technology, innovation, Apple, Pixar, and powerful corporate branding tips. Jobs imparted powerful personal branding, potentially without knowing it, although I have a sense that Jobs did nearly everything with intention and design, down to choosing those Levis.
From Penelope Trunk: It’s the question that people are often asked. Some instinctively know how to answer it well. But most don’t. The fact is, the question is so open-ended that it’s almost like a trick question. Any answer is right, technically, but most answers are boring and so therefore, probably detrimental to your career.
The problem for most of us is that our lives are long and complicated, and it’s hard to know what’s most important.
From David Grimes: 5 tips for using Twitter and 5 tips for using Facebook to build your personal brand.