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From DreamGrow: Since first hitting the scene merely two years ago, Pinterest has quickly become the new darling of the social media world. The service allows users to quickly share images gleaned from across the web with their friends, making “boards” that contain images fitting within a certain category. Pinterest has proven to be an immensely addictive pastime for some users, many of whom routinely spend hours using the service. In addition to these users, however, Pinterest has also become a hot spot for business professionals. The structure of the social media service makes it perfect for marketers who would like to promote their brand. By sharing images that are tied to a particular theme, or in this case, a product line or service, brands can get their name out there and encourage users to interact with their content.
From Fast Company: No one cares about your products and services in and of themselves; they just want their problems solved. Pinterest allows you to become that resource. Added bonus? Cupcakes.
From DreamGrow: Based on the accumulated data of Shareaholic, Pinterest has already surpassed Google+ in terms of referral traffic as of January 2012 and has been ranked as the 3rd largest social network right after Facebook and Twitter. Statistics has it that Pinterest accounts for around 1.05% of all the referral traffic in the web. With the aim to increase traffic with the Pinterest social network, the majority of online marketers and bloggers opted for Pinterest as one of their preferred referral traffic providers. And what’s great about this is that the referral traffic stream coming from Pinterest doesn’t seem to slow down.
From brand channel: Brands are ‘pinning’ it on Pinterest with increasing savvy, and although the site doesn’t carry advertising or sponsored content, publishers and brands are quickly getting hip to how to leverage the social thirst for sharing images to drive awareness and traffic to their own digital touchpoints.
From FastCompany: Marketers have flocked to Pinterest, but aside from a few retailers and media companies, few have attracted huge followings. So, instead of focusing on who’s biggest, we’re providing some inspiration from some of users who have made the most of the platform creatively.
From Read Write Web: Bowing to pressure about how its uses content users post to its site, Pinterest announced changes to its service terms Saturday. Pinterest said the new terms are easier to understand and were developed with feedback from users. The terms also address recent questions raised about the site’s relationship to copyright law, making it easier for users and copyright owners to report violations.
From Blogging Pro: Listed in Time Magazine’s “50 Best Websites of 2011” Pinterest is the new social photo sharing website on everyone’s lips. But how can this new social platform help to increase your business?