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From Seth Godin: The typical person speaks 10 or 12 sentences a minute. The atomic method requires you to create a slide for each sentence. For a five minute talk, that’s 50 slides. Each slide must have either a single word, a single image or a single idea.
From Duarte: Marshall McLuhan was one of the earliest scholars to discuss the changing nature of media in the electronic age and today would have been his 100th birthday. Famous for coining the phrase “the medium is the message,” he devoted a great deal of attention to explaining how television changed the way the audience understands and participates in content. In his commentary on the landing of Sputnik, he called this new type of viewer a “simultaneous man” who prefers “flexibility and diversity” and lives in a “global theatre.” “On Spaceship Earth there are no passengers; everybody is a member of the crew.” He unpacked some of these ideas on the television program Our World in 1967.
From NY Times: Gen. Stanley A. McChrystal, the leader of American and NATO forces in Afghanistan, was shown a PowerPoint slide in Kabul last summer that was meant to portray the complexity of American military strategy, but looked more like a bowl of spaghetti. “When we understand that slide, we’ll have won the war,” General McChrystal dryly remarked, one of his advisers recalled, as the room erupted in laughter.
Rethinking Powerpoint is a feature film that about one of the world’s most used, and misused software products. Powerpoint is on over 300 million computers worldwide, and estimates are more than 2 million presentations are given using the software each week. Despite the enormity of its user base, most presenters simply default to the typical template-driven, bullet point structure when preparing slides. Rethinking Powerpoint is a film focused on pointing out the problems with most presentations, and helping users of Powerpoint use the program to its full potential.
From Psychotactics: Do you ever wonder why some PowerPoint Presentations are so much better than others? Why do some have amazing powers of persuasion, while others simply bore you to death? TV commercials use these marketing strategies to hold and fascinate their viewers. You can too, if you follow these tried and proven techniques.
From BusinessWeek: In his new book, The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of Any Audience, communications coach and BusinessWeek columnist Carmine Gallo reveals the techniques that have turned the Apple CEO into one of the world’s most extraordinary communicators. For more than three decades, Jobs has transformed product launches into an art form. In this slide show, learn what Jobs does to captivate his audience and how you can use his techniques to pitch your own company, service, product, or ideas.