Topic: research
Our bookmarks on this topic are also at pinboard.in/u:unison/t:research/
Just enough research
Wednesday, April 3, 2013 · Topics: brand-strategy, research, web-design
From Luke Wroblewski: In her presentation at An Event Apart in Seattle, WA 2013 Erika Hall walked through the importance of research and how to apply it to making product decisions. · Go to Just enough research →
How to use Google like Sherlock Holmes
Friday, March 1, 2013 · Topics: google, research, search
From Big Think: How do we optimize our brains in the Age of Connectivity? Do we need to use up valuable space remembering information that we can easily access on a handheld device? Have we already learned to optimize our brains without knowing it? We have indeed, according to a study published in the Journal of Science by a team led by Betsy Sparrow at Columbia.
Sparrow’s study demonstrated that people who thought they would have access to Google didn’t end up remembering information as well as people who thought they would not have information at their fingertips. So is Google truly making us stupid? Not exactly. The people who anticipated having access to Google remember how to find it. In other words, they used their memory more as a retrieval mechanism than as a big storage dump. · Go to How to use Google like Sherlock Holmes →
The future of 21st century science: Tearing down knowledge silos
Sunday, September 30, 2012 · Topics: collaboration, research, trends
From Big Think: The interdisciplinary approach both to research and learning is starting to gain favor again because people are starting to recognize the dysfunction that is often apparent in large research institutions, but also because the small and nimble research labs are proving they have a method for speeding the pace and reducing the cost of discovery. · Go to The future of 21st century science: Tearing down knowledge silos →
The ‘dark side’ of teams, the risks of social comparisons and the transfer of entrepreneurial skills
Wednesday, March 14, 2012 · Topics: collaboration, research, team-building
From Knowledge@Wharton: Does working in teams make people less receptive to outside input? How can social comparisons undermine trust in working relationships? How do the training and technical knowledge entrepreneurs take from previous employers impact the success of their new ventures? Wharton professor Jennifer Mueller and lecturer Julia Minson, and professors Maurice Schweitzer and Evan Rawley, respectively, examine these issues, and what they mean for business, in recent research papers. · Go to The ‘dark side’ of teams, the risks of social comparisons and the transfer of entrepreneurial skills →
The myth of relationship building as the key measure of PR
Sunday, August 14, 2011 · Topics: assessments, marketing, marketing-strategy, research
From Kim Harrison: One of the myths to emerge in public relations in the past ten years has been the view of relationship-building as the key measure of PR accomplishment. The problem with using relationship-building as the key measure is that it is only a process – it doesn’t measure outcomes or results. In the real world, communication professionals are judged by the results they achieve, which are measured in many more important ways than by the relationships they build or strengthen. · Go to The myth of relationship building as the key measure of PR →
How to start rethinking relationship marketing
Sunday, August 14, 2011 · Topics: marketing, relationship-marketing, research, tribes
From Susan Abbott: I came across a wonderful paper recently by Dr. Linda Childers Hon at U of Florida and Dr. James E. Grunig at U. of Maryland: Guidelines for Measuring Relationships in Public Relations. Sounds pedestrian, but isn’t. · Go to How to start rethinking relationship marketing →
Likert scaling
Friday, August 5, 2011 · Topics: research, social-research
A unidimensional scaling method — here are the basic steps in developing a Likert or “Summative” scale · Go to Likert scaling →
Lessons from failure
Friday, August 5, 2011 · Topics: failure, research
From strategy+business: When failure strikes at a company, one of the most crucial questions is how to turn the negative outcome into a positive lesson. But not all failures are the same when it comes to teachable moments, this paper says, offering a reality check on what to expect when things go wrong. · Go to Lessons from failure →
