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Wednesday, December 12, 2012 · Topics: social-media
From FastCompany: Ideo.org, the design company’s division for nonprofits, is just getting off the ground, but they’ve already found a few key things that any impact-based organization can learn from.
From Knowledge@Wharton: Since launching in 2006, Twitter’s platform has tapped into the collective consciousness around events ranging from the Arab Spring to the Super Bowl — 140 characters at a time. Recently, Twitter retooled the design of its profile pages and moved to take greater control of its developer ecosystem — both signs that the company is trying to focus on a more sustainable business model than its current advertising-based approach, experts say. They note that Twitter has created a unique application, but needs to figure out exactly how to leverage it into a service that businesses and consumers would be willing to pay for.
From Knowledge@Wharton: Social networks of digitally-connected customers and employees are growing in power and influence each day, but companies are often still blindsided by this phenomenon. Barry Libert, CEO of Open Matters and author of Social Nation, says the reason is that corporate leaders tend to focus on internal issues like operational excellence, but are confounded by external forces such as social networks that they cannot control. In this interview with Knowledge@Wharton, Libert shares a four-step process that companies can use to harness the power of social media and networks.
From CNN: Could the days of trying to cram all your professional accomplishments onto a single sheet of paper be a thing of the past? Some job experts say we’re already there. With news that Facebook might be joining the ranks of online-employment brokers, it’s looking more and more like the old-fashioned resume might be growing obsolete.
From Fast Company: No one cares about your products and services in and of themselves; they just want their problems solved. Pinterest allows you to become that resource. Added bonus? Cupcakes.